Adding Call Goals to Google Analytics (Classic)

This Google Analytics article references Classic Analytics (ga.js). If you're using Universal Analytics (analytics.js) on your website, follow these instructions instead.

CallRail integrates with your existing Google Analytics account by sending calls to a Goal you create in Google Analytics. We report calls to Classic Google Analytics (ga.js) as a “Destination.”

Use this article to learn how to:

  • Create a phone call goal for Classic Analytics
  • Set a goal for first-time callers in Classic Analytics
  • View your calls once they report to Classic Analytics

Getting Started

Creating a phone call goal is dependent upon the type of Google Analytics you’re using. This article will guide you through creating goals for Classic Analytics; however, Universal Analytics is the operating standard for most Google Analytics accounts. To learn more about Universal Analytics, or to determine the type of Analytics you’re using, following Google’s guide:

Universal Analytics Upgrade Center

For this tutorial, we’ll assume that you’ve already linked your CallRail account to your Google Analytics account. If you haven’t linked your accounts yet, follow the instructions in this support article first, then return to this article to complete setup:

Google Analytics Overview

Create a Phone Call Goal

CallRail's integration with Google Analytics is company-dependent in your account. Use these instructions to create a call goal that reports all calls received by each tracking number in the company you’ve integrated with Google Analytics.

  1. Log into your Google Analytics account.

  2. Click ADMIN at the top of the page.



  3. Choose the Account and Property where you'd like to create your goal.



  4. Click Goals under the View tab.



  5. Select + NEW GOAL to create a new goal.



  6. In the Goal setup step, select Custom, then click Continue.



  7. On the Goal description step, enter a Goal Name and select Event. Then click Continue.



  8. In the Goal details step, set the Destination to Begins with, and type /phone/ into the field. The value and funnel switches can be on or off without interfering with your reporting.



  9. Click Save to activate your goal.



Set a Goal for First-Time Callers

If you’d like to isolate multiple callers, you can create a regular expression goal for first-time callers in Google Analytics. This allows your first-time caller Event Labels to end in "Call-01"

  1. Log into your Google Analytics account.

  2. Click Admin at the top of the page.



  3. Choose the Account and Property where you'd like to create the goal for first-time callers.



  4. Click Goals under the View tab.



  5. Click + NEW GOAL to create a new goal.



  6. In the Goal setup step, select Custom, then click Continue.



  7. On the Goal description step, enter a Goal Name and select Destination. Then click Continue.



  8. In the Goal details step, set the Destination as a Regular expression and type /phone/.*/01 into the field. The value and funnel switches can be on or off without interfering with your reporting.



  9. Click Save to activate your goal.



Viewing Calls in Classic Analytics

Once your goal has received calls, you can view your call data within your Google Analytics account. It can take up to 24 hours once you integrate with Classic Analytics for your call goals to begin reporting.

  1. In the left menu, select Behavior. Then click Site Content, and choose All Pages.



  2. Search for /phone/ using the search box below the graph.



  3. To see more information about calls, click the phone number under the Page column. The reporting format varies based on whether the call was received via a source tracking number or a keyword tracking number with the following attributes:



    • Source Tracker:/phone/[destination number]/[tracking number]/[caller number]/[number of calls]
    • Keyword Tracker:/phone/keyword/[destination number]/[caller number]/[number of calls]

  4. In the Page column, click the call to view details on the caller.



    • From [caller number] [number of calls]

FAQs

Why can’t I see the caller’s full phone number in Google Analytics?

CallRail will insert "XXX" into the caller's phone number when we report it to Google Analytics. The Google Analytics Terms of Service require that no personally identifiable information be passed into Google Analytics.

Can I use a regular call goal and a first-time caller goal at the same time?

Absolutely. Using a first-time caller goal in conjunction with a regular phone call goal will separate your reports for you so you can analyze the behavior of first-time callers. Using both goals in the same Analytics account won't interfere with your reports.

Where can I learn more about Analytics goals?

To learn more about using Goals in Google Analytics, you can read this Google help article

 

Have more questions? Submit a request

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