Google Ads Integration

This feature is available for the Calls & Texts Essentials plan and higher. Use our help article to see or change your pricing.

CallRail makes it possible to track calls and form submissions as conversions in Google Ads. Once your integration is active, we’ll automatically report your Google PPC calls and form submissions to Google Ads as conversions.

Getting Started

CallRail’s integration with Google Ads requires the following:

- The JavaScript snippet installed on your website or landing page you're tracking

- Keyword-level tracking (this is a requirement for calls to report as conversions)

- Auto-tagging enabled in your Google Ads account (for both calls and forms to report as conversions)

We recommend signing in to the Google Ads account you'd like to use before setting up the CallRail integration. This helps ensure the correct Google Ads account is linked to CallRail during setup.

If you manage more than one Google Ads account, use this help article to set up a Google Ads Manager Account: Create a Google Ads Manager Account

Integrating with Google Ads

CallRail’s integration with Google Ads is company-dependent in your account. Follow the instructions below for each company you’d like to integrate with Google Ads.

  1. Click Analytics in the navigation bar on the left.

  2. Click Settings at the top of the page.

  3. Choose the company you’d like to integrate with Google Ads.

  4. Select Google Ads from the list of Integrations.

  5. Click Authorize. This will redirect you to Google Ads' website where you will be asked to authorize CallRail to send data to your account. Before authorizing CallRail's access, you'll want to ensure you're logged into the Google Ads account you'd like to use for this integration.

  6. Choose Allow to authorize CallRail’s access.

  7. Allowing CallRail access to your Ads account will move your integration into a "pending" state. Select the Google Ads account you’d like to use for this integration to take it out of pending.

  8. In the Conversions section, configure how you'd like CallRail to report to Google Ads by checking the Calls and Forms boxes as necessary. 

    If you would like to receive all phone calls as the same conversion, select Create one conversion for all calls. This will create a single goal in Google Ads ("Phone Call"). 

    If you would like to receive first-time caller conversions separately, select Create separate conversion actions for first-time callers and repeat callers. This will create a first-time caller goal ("First Time Phone Call") and a repeat caller goal ("Repeat Phone Call").

    Note: If you are also using our Google Ads Mobile Click-to-Call integration, your conversion preferences chosen here will also be reflected in conversions from that integration. 

    For the most accurate reporting, please make sure that 'Include in conversions' in Google Ads is set to 'Yes' for all of our conversions. This ensures all calls are reflected in reports. 

  9. Click Activate. This creates your conversions in Google Ads and allows CallRail to report your new, incoming calls and/or forms as conversions. After this step, you should see "Phone Call" and "Form Capture" conversion actions with the source "Import from clicks" in Google Ads.

    Read these help articles for more information on finding your call and form conversions in Google Ads:

    Viewing Call Conversions in Google Ads
    Viewing Form Conversions in Google Ads

Disabling Google Ads Integration

Disabling a company's integration will prevent conversions from reporting to Google Ads. We'll keep your Google Ads credentials saved in case you'd like to re-activate your integration in the future.

  1. Click Analytics in the navigation bar on the left.

  2. Click Settings at the top of the page.

  3. Choose the company whose integration you'd like to disable.

  4. Select Google Ads from the list of integrations.

  5. Select Disable Integration on the right side of the page.

  6. Click Disable to turn off your Google Ads integration.

FAQs

I don't think my Google Ads integration is working. 

If there's an issue with your Google Ads integration, refer to our troubleshooting help article for solutions to common integration errors.

Can I edit the conversion that CallRail creates when I activate my integration?

Your conversion data will not be correctly sent to Google Ads if you change the name of any conversions our integration automatically creates; however, you can edit the other conversion fields if you'd like.

I've recently created or updated my Google Ads integration but don't see conversions yet.

Any change to the integration, whether activation or just an update, can take up to 24 hours to register within Google Ads. If your change is that recent, this is likely a factor. 

I've updated my Google Ads integration but previous calls aren't showing as conversions.

Our Google Ads integration cannot be applied to previous calls and forms. It only captures customer interactions that have taken place since the integration's activation or update.

Clicking "Authorize" on the integration page doesn't lead to anything.

If you have an ad blocker active in your browser, this may prevent Google's authorization window from opening. If this issue occurs, disable your ad blocker and try again. If the issue persists beyond this, please try clearing your browser's cookies and cache or trying a different browser. 

What about white label accounts?

Only administrators can activate integrations that require an account authorization (such as Facebook and Google Ads) for white-labeled accounts since this step requires the knowledge of CallRail to connect. In order to integrate, administrators will need to log into the correct Google Ads account before authorizing the integration. After the integration is active, it will function like normal and there won't be any visibility issues for other user levels in your white-labeled CallRail platform.

I've set up this integration already, but need to change the Ads account connected to CallRail. 

If you've already configured the Google Ads integration and need to make changes to your account, follow this help article: Changing Your Google Ads Account

Can I use the integration if I use "pay for conversions" bidding?

Unfortunately not – your lead activity reports to Google Ads as an offline event, and Google requires that all offline events are removed before the ability to pay per conversion (as opposed to by click) is allowed. 

If you need the ability to pay per conversion, we recommend creating an automatic conversion import from Google Analytics as an alternative to this integration.