Session-Level Call Attribution

If you’re using keyword pools, you'll have session-level call attribution. Session-level call tracking gives you a better view of the caller's interaction path that led to a phone call, including every source and page view that lead to a conversion.

Use this article to learn how to:

  • Use your caller's timelines to see session-level attribution
  • See a holistic view of your company's session-level attribution with the Call Attribution report 

How it Works

Let’s say a visitor comes to your website through a Google Ads advertisement. Two days later, they remember visiting your website and decide to visit again, this time finding your site by doing a Google Organic search. Five days later, they’re browsing the web and see your retargeting advertisement and visit your site using that link. With a keyword pool, you're able to see that the caller first came through Google Ads, then came back through Google Organic, and finally through your retargeting campaign.

Session-Level Attribution Data

You can find your session attribution data in two places:

  1. Your Caller's Timeline: 


  2. The Call Attribution report:


Which source is reported to Google Analytics?

The first channel or source that a user came through is reported to Google Analytics.

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