View Your Caller Timelines with Keyword-Level Tracking

A caller's timeline when you're using keyword-level tracking contains a wide range of visitor information about your caller. This includes the web session and touchpoints a caller had on your website before, during, and after calling your business. You can also use your caller’s timeline to add important details about the caller, including their lead status, call tags, notes, and value.

Getting Started

To learn more about how CallRail’s caller timelines compile data for keyword-level tracking, read this help article:

CallRail’s Multichannel Call Attribution

Caller ID and Campaign Information

Follow these instructions to access a timeline for each of your callers.

  1. On your call log, click the Timeline icon for the call you’d like to view.

  2. At the top of the page is your caller's information. This includes their caller ID information and initial tracking number they called. There are also links to call them back, send them a text message, or block their number. 

  3. As you scroll down the page, you'll see a full timeline for the caller. This includes each phone call they’ve placed to your business, all text conversations, any forms they have submitted, and each search or PPC campaign they’ve clicked on to reach your website.

    If you’re using call recording, you can click on each phone call in a timeline to review the call’s recording.


    We'll also display each page a caller visited on your website.

  4. In the Visitor Source section, you’ll see all relevant campaign information about a caller’s visit to your website. When a caller has been referred from a PPC campaign, you’ll see the following information:

    • The Visitor Source provides the campaign details of the marketing campaign that prompted their call.
    • The Referring Page URL Variables includes the variables associated with the previous web page the caller was on before navigating to your site.
    • The Landing Page URL Variables includes the variables for the first page the website visitor landed on when navigating to your landing page/website.
    • The Full URLs provides the entire URL string for both the referring URL and landing page URL. This includes any additional URL tracking parameters you’ve added to your campaigns.

Maximizing Caller Timeline Data

In the Visitor Source section of a caller's timeline, CallRail will automatically display the following URL tracking parameters if they have been added to your URLs in Google Ads or Bing AdCenter:

- Keyword
- Match Type
- Network
- Ad Position
- Device

If you're using URL tracking parameters outside of the 5 listed above, the values of those parameters will be listed as the landing page URL within the "Full URLs" section.

To learn more about CallRail’s recommended tracking formula, read this help article:

Adding Tracking Parameters to your URLs


Can I see the caller's campaign information and browsing details with source-level tracking?

Each call received by your tracking numbers will have a timeline; however, calls to keyword tracking pools contain additional information since we’re tracking a caller’s session. To learn more about caller timelines for source tracking number, read this help article:

Source Tracking Overview