Google Ads Manual Conversion Import

CallRail offers two methods to report calls as conversions to Google Ads. Our recommended method is to use our direct integration:

CallRail's Integration with Google Ads

As an alternative, we offer Google Ads Manual Conversion Import for situations where Google Analytics is not installed or where Google Analytics is not linked to the Google Ads account. CallRail's Ads Manual Conversion Import reports conversions for calls that included a Google Ads click (gclid) within the past 90 days.

Use this article to learn how to:

  • Manually import call conversions into Google Ads
  • Use your keyword tracking calls to report conversions to Google Ads

CallRail's Google Ads Integration Requirements

In order to manually import calls to Google Ads, you'll need to have the following set up:

  • Keyword-level call tracking
  • Auto-tagging enabled in your Google Ads account 

Conversions can take 24 hours to appear within your Google Ads account. Additionally, once manually uploaded, conversions can't be deleted.

Manually Import Conversions

Each company has its own spreadsheet of Google Ad click IDs. Use the instructions below for each company in your account where you'd like to manually import your conversions to Google Ads.

  1. Choose the company whose keyword tracking calls you'd like to import.


  2. Click Settings at the top of the page.


  3. Select Google Ads from the list of Integrations.


  4. In the Manual Import via CSV on the right side of the page, click on the link for downloading this CSV file.


  5. Log in to your Google Ads account.

  6. Select Tools at the top of the page.


  7. Choose Conversions from the "Measurement" section of the Tools drop-down.


  8. Select Uploads in the left menu.


  9. Click the + icon to create a new upload.


  10. In the source drop-down, select Upload a file and choose the spreadsheet that was downloaded from your CallRail account. Then, click Apply.


  11. Google's documentation recommends waiting at least 3 hours to see your imported conversions in your Google Ads account. To learn more about how to see your conversions in Google Ads, use this help article:

    Viewing Call Conversions in Google Ads
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