Google Ads Manual Conversion Import

CallRail offers two methods to report calls as conversions to Google Ads. Our recommended method is to use our direct integration:

CallRail's Integration with Google Ads

As an alternative, we offer Google Ads Manual Conversion Import for situations where Google Analytics is not installed or where Google Analytics is not linked to the Google Ads account. CallRail's Ads Manual Conversion Import reports conversions for calls that included a Google Ads click (gclid) within the past 90 days.

Note: Conversion imports will not report calls through our Google Ads Mobile Click-to-Call integration as conversions. Those calls will only register as conversions when sent through our Google Ads integration.

CallRail's Google Ads Integration Requirements

In order to manually import calls to Google Ads, you'll need to have the following set up:

- Visitor-level call tracking
- Auto-tagging enabled in your Google Ads account 

Conversions can take 24 hours to appear within your Google Ads account. Additionally, once manually uploaded, conversions can't be deleted.

Manually Import Conversions

Each company has its own spreadsheet of Google Ad click IDs. Use the instructions below for each company in your account where you'd like to manually import your conversions to Google Ads.

  1. Click Analytics in the navigation bar on the left.

  2. Click Settings at the top of the page.

  3. Choose the company whose visitor tracking calls you'd like to import.

  4. Select Google Ads from the list of Integrations.

  5. Under Manual Import via CSV on the right side of the page, click on the link for downloading this CSV file.

  6. Log in to your Google Ads account.

  7. In Google Ads, select Tools at the top of the page.

  8. Choose Conversions from the "Measurement" section of the Tools drop-down menu.

  9. Select Uploads in the menu to the left.

  10. Click the + icon to create a new upload.

  11. In the source drop-down, select Upload a file and choose the spreadsheet that was downloaded from your CallRail account. Then, click Apply.


  12. Google's documentation recommends waiting at least 3 hours to see your imported conversions in your Google Ads account. To learn more about how to see your conversions in Google Ads, use this help article:

    Viewing Call Conversions in Google Ads