Create a Number to Track Facebook Ads

To create tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

If you'd like to use a tracking number in your Facebook ads, we recommend creating a number that's tracking a landing page parameter. Once your number is active, you'll tag your landing page URL with the same parameter you're using on your tracking number. Our dynamic number insertion script will detect the parameter when a visitor comes to your website, and swap in the appropriate Facebook tracking number.

Use this article to learn how to:

  • Create a tracking number for a Facebook ad

Getting Started

In order for your web referral tracking number to swap as expected, dynamic number insertion should be installed on your website.

To read more about tracking using landing page parameters, you can read Facebook's help article.

Once your tracking number is active, tag your Facebook ads with the same landing page parameter that you entered in CallRail.

Create a Facebook Ad Tracking Number

  1. Choose the company where you'd like to add your new tracking number.


  2. Click Numbers at the top of the page.


  3. Select + Add Phone Number.


  4. Select Yes, I’ll use it online since this tracking number is for a web campaign.


  5. Select Yes, on my website since this tracking number will dynamically replace the telephone number on your website.


  6. Select No, track a campaign since this number targets visitors who match your Facebook campaign settings.


  7. Name your tracking number for your reports, and enter the destination number where your calls should route. Then, click Next: Select Tracking Sources.


  8. Select Landing Params as the tracking source and enter your campaign parameters. Then, click Next: Select a Phone Number.


  9. Choose your tracking phone number from the list of available numbers. If you want your number to have a different area code, click Change Area Code and enter your preferred area code. Then, click Next: Other Options.


  10. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.


  11. If you're purchasing French, German, or Australian tracking numbers, our carrier requires a local address on file. Enter the address of the business you're purchasing tracking numbers for. This address will need to be local to the tracking numbers you're creating. We'll save this address for future tracking numbers in the same area.


  12. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.

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