Create a Number to Track Facebook Ads

If you'd like to use a tracking number in your Facebook ads, we recommend creating a number that's tracking a landing page parameter. Once your number is active, you'll tag your landing page URL with the same parameter you're using on your tracking number. Our JavaScript snippet will detect the parameter when a visitor comes to your website, and swap in the appropriate Facebook tracking number using dynamic number insertion.

To create tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

Getting Started

In order for your web referral tracking number to swap as expected, install the JavaScript snippet to enable dynamic number insertion.

Create a Facebook Ad Tracking Number

  1. Click the Create (+) icon in the navigation bar on the left and select Phone Number.

  2. Choose the company where you'd like to add your new tracking number.

  3. The new number wizard will appear on your screen. The first question asks, "Where do you want to use this tracking number?" Select I’ll use it online.

  4. Select On my website since this tracking number will dynamically replace the telephone number on your website.

  5. Choose Calls only since this number will track a Facebook campaign instead of keywords or web sessions.

  6. Set up your call routing by entering the telephone number where we should route your calls. This is typically your primary business number. If you're using Lead Center, you'll see a second option for Lead Center's softphone you can select instead to route calls to a Lead Center Agent or Team. Then, click Tracking Options to move to the next step.

  7. Select Landing page or URL parameter as the tracking source and enter your campaign parameters. Then, click Number Setup.

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  8. Name your tracking number for your reports and settings. Then, choose the call tracking phone number you'd like to purchase by picking from one of the three options for local and toll-free numbers. Once you've picked your number, click Number Features to move to the next step.

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  9. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.

  10. To purchase an Australian or UK tracking number, please provide an address to associate with the tracking number. This does not have to be a local address, and can be your business's main address.

  11. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.