Create a New Number

To create new tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

CallRail's number creation wizard guides you through creating a tracking number for your campaigns. Each time you create a new number, you'll answer a few simple questions about your campaign. Then, you'll pick your tracking number and configure your whisper message and recording preferences. After you've completed these few steps, your tracking number will be active and can start taking calls immediately.

Use this article to learn how to:

  • Create a new tracking number

Getting Started

For instructions on setting up a specific type tracking number, choose from one of the articles listed in this help section.

By default, you can create one keyword tracking pool per company. To create more than one keyword pool in a company, contact our support team first to update your account so you can create additional pools.

Create a New Number

Tracking numbers are company-dependent within your account. Use these instructions as a guide to creating a new tracking number for an online or offline campaign.

  1. Choose the company where you'd like to add your new tracking number.


  2. Click Numbers at the top of the page.


  3. Select + Add Phone Number.


  4. The new number wizard will appear on your screen. The first question asks, "Will you use this tracking phone number online?"


    • Select Yes, I'll use it online to create a number for a web campaign.
    • Select No, I'll use if offline to create a number for an offline campaign.

  5. If you select Yes, I'll use it online, you'll indicate where you'd like to use this tracking number.

    • Select Yes, track each visitor to set up a keyword-level tracking pool or online source tracking number.
    • Select No, track a campaign to create an offline tracking number for static online campaigns (like AdWords call extensions and click-to-call ads).

Next, you will be taken through the final steps to activate a new tracking number.

  1. Enter your Source Name and Destination Number, then click Next: Select Tracking Sources.


    • The Source Name is the name of this tracking number for your reports.
    • The Destination Number is the phone number that your incoming calls will be forwarded to (typically the primary business number).

  2. Select the type of campaign you'd like to track (this is important if you use our Dynamic Number Insertion on your website). Then click Next: Select a Phone Number.


  3. Choose your tracking phone number from the list of available numbers. If you want your number to have a different area code, select Toll-free numbers or Numbers in a different country or area code. Then, click Next: Other Options.


  4. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.


  5. If you're purchasing French, German, or Australian tracking numbers, our carrier requires a local address on file. Enter the address of the business you're purchasing tracking numbers for. This address will need to be local to the tracking numbers you're creating. We'll save this address for future tracking numbers in the same area.


  6. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.

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