Source-level tracking allows you to use a unique tracking phone number for each marketing campaign you want to track. For instance, you might want to track calls from Google visitors, a yellow pages ad, and a direct mail campaign-- so you'd create three tracking numbers total, one tracking number for each source, and forward each number to your main business phone number.
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Online |
Offline |
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Google PPC Yahoo & Bing PPC Organic Search Results Directory Websites Facebook Pages Web Referrals Landing Pages |
Yellow Pages Direct Mail Print Ads TV & Radio Commercials Flyers & Brochures Billboards Call Extensions |
Available Data
When you use a source tracking number, you'll receive the following information about each of your calls:
- The name of the tracking number that received the call.
- The channel or campaign source of the call (this is important if you use our JavaScript snippet)
- The tracking number that received the call
- Date and time of the call
- The caller's caller ID information, including their name and telephone as configured by their carrier.
- City
- Duration of the call
- A visitor timeline that includes inbound and outbound calls associated with a caller
Source Tracking Timeline Data
- Click Analytics in the navigation bar on the left.
- On your call log, click Timeline for the call you’d like to view.
- View your caller's timeline, which includes all of the information listed above.
FAQs
Can I integrate with Google Analytics?
Yes, you can integrate and send call data to Google Analytics with source-level tracking.
Can I integrate with Google Ads?
You won't be able to see your call conversions in Google Ads with source-level tracking numbers. The only exception to this rule is if you're using a source tracking number specifically for our Google Ads Mobile Click-to-Call integration. Here's our help article on our Google Ads Mobile Click-to-Call integration:
Google Ads Mobile Click-to-Call
When should I use dynamic number insertion?
CallRail's JavaScript code for dynamic number insertion is the key to displaying a number to your website visitors without changing the phone number in the HTML.
Do I need a different JavaScript code for every number?
No. We keep it simple by making the JavaScript code company-specific. Every number you create under one company within your account will use the same JavaScript snippet.