Source-level tracking allows you to use a unique tracking phone number for each marketing campaign you want to track. For instance, you might want to track calls from Google visitors, a yellow pages ad, and a direct mail campaign-- so you'd create three tracking numbers total, one tracking number for each source, and forward each number to your main business phone number.
Yahoo & Bing PPC
Organic Search Results
TV & Radio Commercials
Flyers & Brochures
When you use a source tracking number, you'll receive the following information about each of your calls:
- The name of the tracking number that received the call.
- The tracking number that received the call
- Date and time of the call
- The caller's caller ID information, including their name and telephone as configured by their carrier.
- Duration of the call
- A visitor timeline that includes inbound and outbound calls associated with a caller
Source Tracking Timeline Data
- Click Analytics in the navigation bar on the left.
- On your call log, click Timeline for the call you’d like to view.
- View your caller's timeline, which includes all of the information listed above.
Can I integrate with Google Analytics?
Yes, you can integrate and send call data to Google Analytics with source-level tracking.
Can I integrate with Google Ads?
You won't be able to see your call conversions in Google Ads with source-level tracking numbers. The only exception to this rule is if you're using a source tracking number specifically for our Google Ads Mobile Click-to-Call integration. Here's our help article on our Google Ads Mobile Click-to-Call integration:
When should I use dynamic number insertion?