Call Attribution

The Call Attribution report provides insight into the sources and interactions that are driving traffic and generating calls. 

This report is available at the account-level for an entire account and at the company-level for individual sub-accounts. Admin users will be able to access this report for an entire account.

Call Attribution Overview

Use these instructions to access your Call Attribution report for a specific company.

  1. Click Analytics in the navigation bar on the left, then select Reports at the top of the page.

  2. Choose the company whose Call Attribution report you'd like to view.

  3. Select Call Attribution under Acquisition on the menu to the left. 

  4. View and interact with your Call Attribution report.


  5. The columns below the pie chart illustrate which sources and campaigns are bringing calls into your business.

    - The Source column shows the name of your campaign as it's configured within your account.

    - The Total Calls column shows the total number of calls received by this source.

    - The First Time Callers column provides how many of the total calls are first-time callers.

    - The Average Duration column provides the average amount of time spent on the phone with callers who call from this campaign.

  6. Select the links in the Total Calls or First Time Callers column to view a call log of all calls that fall into either category. These links are available for any company's Call Attribution report.

Sorting Report Data

Group your reporting data by source and interaction to see a granular breakdown of the types of calls you receive.

  1. Select the Source drop-down at the top of the page to see specific campaign information in your Call Attribution report.


  2. Choose the All Interactions drop-down to view a specific interaction for your campaign attribution selected in the first drop-down menu in step one above.

    - Select First Interaction to see first-time visitors to your website.

    - Select Last Interaction to see last visited by your website visitors.

    - Select All Interactions to see an overview of your website traffic.

  3. The graph will update according to the source and interaction you choose. Hover over the pie chart to see a breakdown of repeat callers vs. first-time callers.

Filtering Report Data

Apply filters to your reporting data to find callers that fit specific criteria. Some filters do not apply to specific reports and will be automatically disabled in the filter panel. For example, call “Direction” and “Answer Status” do not apply to the Form Attribution report and cannot be selected as filters.

Learn more about using activity and report filters in this help article.

Export and Print Report

You can print your Call Attribution report, or export the data from the report to a CSV file.

  1. Select Export from beneath the Call Attribution graph. 

  2. Choose CSV to download a CSV file of your attribution report with the current filters and grouping applied. Click Print to print your report with the current filters and grouping applied.


Can I recreate the Calls by Landing Page report in my Call Attribution report?

The Calls by Landing Page report is no longer a standalone report within the app. But you can recreate it using your Call Attribution report by switching your search dimension to "Landing Page" in the drop-down above the graph.