VWO Integration

Visual Website Optimizer (VWO) allows you to create and A/B test different versions of your website to see which variation performs best. CallRail’s integration with VWO shows which variation is bringing more calls and text messages to your business so you can determine which variation converts best.

Getting Started

CallRail's integration with VWO requires keyword-level tracking with your company's JavaScript snippet installed on your website. You'll also need VWO's enterprise plan in order to use CallRail's integration for your VWO account.

Integrating with VWO

CallRail’s integration with VWO is company-dependent in your account. Follow the instructions below for each company you’d like to integrate with VWO.

  1. Click Analytics in the navigation bar on the left, then click Settings at the top of the page.

  2. Choose the company you’d like to integrate with VWO.

  3. Select All Integrations from the Integrations menu on the left.

  4. Choose VWO from the list of available integrations.

  5. Enter the email address you use to log into your VWO account, as well as your VWO account ID. Here’s where you can find your VWO account ID.

  6. Click Activate. This allows us to email VWO on your behalf to request that your VWO account is set up to receive CallRail data.

  7. Once VWO has granted access to your account, select Authorize to activate your integration.

Viewing Call and Text Message Data in VWO

Once your VWO integration is active, incoming calls and text messages to your keyword tracking pools will start to report in VWO. Use this set of instructions to find your conversions in VWO.

  1. Once you're logged into VWO, select a Test where you'd like to view your call and text message data.

    vwo_1.png
  2. Select Detailed Report at the top of the page

    vwo_2.png
  3. Select your Text Message and Call goals from the right side of the screen to populate the graph.

    vwo_3.png
     

Disabling VWO Integration

Disabling a company's integration with VWO prevents your VWO data from appearing in CallRail. We'll keep your VWO credentials saved in case you'd like to re-activate your integration in the future.

  1. Click Analytics in the navigation bar on the left, then click Settings at the top of the page.

  2. Choose the company whose integration you'd like to disable.

  3. Select All Integrations from the Integrations menu on the left.

  4. Choose VWO from the list of integrations.

  5. Select Disable Integration on the right side of the page.

  6. Click Disable to turn off your integration.