Google AdWords Automatic Conversion Import

CallRail makes it possible to track calls as conversions in Google AdWords using your Google Analytics Goals. If you're using keyword-level call tracking, and you've set up Goals in Google Analytics, you can import your goals to AdWords and track conversions being received by your Analytics goals.

With our keyword-level tracking, we'll capture the Google click ID (gclid) for each of your visitors. When a call is received, we'll send an event to Google Analytics along with the original Google click ID. Google AdWords will recognize the Google click ID we send to Google Analytics, and pull that call into AdWords as a conversion automatically.

Use this article to learn how to:

  • Import your Google Analytics goals to AdWords
  • See your calls as conversions in AdWords

Getting Started

Using CallRail's automatic conversion import requires the following:

  • Keyword-level call tracking
  • Auto-tagging enabled within your AdWords account
  • AdWords linking enabled within Google Analytics 

If you prefer to integrate directly with Google AdWords without importing your goals, use this help article instead.

Integrate with Google Analytics

You can configure your call conversions to report automatically in AdWords by using our Google Analytics integration. If you haven't set up the Analytics portion of your integration yet, do that first, then return to this article to complete the AdWords integration.

Integrate CallRail with Google Analytics

Then, set up a Goal for that call event. This allows you to import the Goal as a Conversion in AdWords:

Once you've integrated with Google Analytics and created your Goal, calls will be reported to AdWords as conversions. 

Set up Call Conversions in AdWords

  1. Link your CallRail account with your Google Analytics account. See our Google Analytics integration.

  2. Log in to your Google AdWords account.

  3. In AdWords, select Tools > Conversions.

  4. Select Google Analytics from the left menu. 

  5. Select the Phone Call Goal(s) that has been created within your Google Analytics account, and then click Import.

  6. Configure the conversion settings for your Goal conversion to your personal preferences, and then click Import goals.

  7. After you import the Goal, incoming phone calls should begin appearing in Google AdWords as conversions. It may take a couple hours after your first call for it to appear in AdWords as a conversion.

Tracking Keywords in CallRail

Adding the ?keyword={keyword} parameter to your URLs in AdWords is a recommended last step to setting up your AdWords integration.

Adding this parameter allows you to see which keywords are driving calls to your tracking numbers. This step is optional. If you choose to not add this parameter to your URLs, calls will still report as conversions in AdWords once the integration is configured properly.

Instructions for adding this parameter is available in this help article: 
Viewing Keyword Data for Google AdWords in CallRail

Have more questions? Submit a request


Need additional help? Ask our Community!