Marin Integration

Marin allows agencies to track, manage, and optimize marketing campaigns. By tracking across web and mobile devices, Marin allows marketers to target customers across search, social, and display networks. Using CallRail's integration with Marin, you can correlate your PPC keywords with your calls, and track phone call, text message, and form conversions in Marin.

Use this article to learn how to:

  • Retrieve the Marin directory where CallRail sends integration data
  • Set up your integration with Marin
  • Disable your integration with Marin

Getting Started

During the setup process, you'll select CallRail as the call tracking provider in Marin. If your account is white labeled, this means your clients may see CallRail's name as a label for their call data.

In order to match individual callers with website sessions, this integration requires an active keyword tracking pool with your company's JavaScript snippet installed on your website for dynamic number insertion.

Retrieve Marin Directory

Before setting up your integration in CallRail, you'll first need to contact your Marin account representative. They'll work with you to generate the FTP upload directory needed for this integration. Your account rep will also provide you with a username and password for this directory, which you'll need to set up your integration in CallRail.

Integrating with Marin

CallRail's integration with Marin is company-dependent within your account. Follow the instructions below for each company you'd like to integrate with Marin. 

  1. Click Settings at the top of the page.


  2. Choose the company you’d like to integrate with Marin.


  3. Select All Integrations from the Integrations menu on the left.


  4. Choose Marin from the list of available integrations.


  5. Enter your FTP Upload Directory. This directory is provided to you by your Marin account rep.

  6. Enter the username and password generated by Marin for your FTP directory.

  7. Select the type of data you'd like CallRail to track and send to Marin. The checkboxes you select are dependent upon your integration plan with Marin.

  8. Click Save to activate your integration.


Disabling Marin Integration

Disabling a company's Marin integration will prevent your conversion data from reporting to your Marin account. We'll keep your integration credentials saved in case you'd like to re-activate your integration in the future.

  • Click Settings at the top of the page.


  • Choose the company whose integration you'd like to disable.


  • Select All Integrations from the Integrations menu on the left.


  • Choose Marin from the list of integrations.


  • Select Disable Integration on the right side of the page.


  • Click Disable to turn off your integration.

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