Local Swap for Keyword Pools

Local Swap allows you to add additional area codes to your keyword pool that swap to match a website visitor’s geographic location. For example, a visitor in Chicago would see a tracking number with a Chicago area code, while a visitor in Tampa sees a tracking number with a Tampa area code. Local Swap is a great option for businesses that service multiple locations and want their customers to feel confident choosing a business available in their area.

Use this article to learn how to:

  • Activate Local Swap in a keyword pool
  • Add Local Swap numbers to your keyword pool
  • Edit Local Swap numbers in your keyword pool
  • Delete a Local Swap keyword pool

Getting Started

This feature is currently only available for US and Canada tracking numbers.

Local Swap is a feature used for keyword-level tracking pools and requires dynamic number insertion in order to swap numbers.

Learn how to create a keyword tracking pool in this help article. 

Each time you add Local Swap numbers, it increases the size of your keyword pool which will affect the total numbers on your invoice. You can add as few as two Local Swap numbers per area code to your pool.

Read more about CallRail pricing in this help article.

Once Local Swap numbers are added to a pool, Local Swap will be locked and cannot be deactivated for the keyword pool. You can always add additional area codes or increase the size of a Local Swap pool.

If there are toll-free numbers in your keyword pool, any visitors who don't have an exact geographic match will see one of your toll-free numbers. We recommend using a toll-free number for Local Swap to ensure that a visitor never sees a number that is completely non-local to them (for example, a visitor in New York seeing a number from an Arizona area code).

Activate Local Swap

You can activate Local Swap for an existing keyword pool or after creating a new keyword pool using the edit number page. One keyword tracking pool is allowed per company. If you’d like to add more than one keyword tracking pool per company, please contact our support team, as this is something we’ll take care of on our end.

  1. Choose the company whose keyword tracking pool you'd like to add Local Swap numbers.

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  2. Click on the Numbers icon at the top of the page.

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  3. Select the Edit icon for the keyword pool you'd like to update.

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  4. Locate Local Swap under 3. Dynamic Number Insertion.

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  1. Turn the Local Swap toggle to ON. 

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  2.  After turning Local Swap ON, you’ll automatically see the total number of your original keyword pool appear below (in this example, a pool of eight 888 toll-free numbers). You can always increase the size of your original keyword pool if needed.

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At this point, Local Swap can still be deactivated. It won’t be fully activated until you add area codes and save your changes at the bottom of the page.

Add Local Swap Numbers

Search for Local Swap numbers by area code and add them to your keyword pool. Your initial pool numbers will be automatically added to your new Local Swap number pool. 

1. Click + Add Local Swap Numbers by Area Code.

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2. Enter an area code you’d like to add to your pool.

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3. Select the amount of numbers you’d like for that area code pool (minimum of two numbers).

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4. Click + Add Local Swap Numbers by Area Code again to add another area code. Repeat this process as many times as needed to create the Local Swap pool you’d like.

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5. When you’ve created the Local Swap pool you’d like, click Save at the bottom of the page. 

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6. At this point, your Local Swap activation for this pool will be locked and your area code pools will be added to your keyword pool. 

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7. If any of the area codes you selected are not available, you will see an error alert and Local Swap will not be locked. If you’d like to deactivate Local Swap at this point, you can toggle OFF and Save. Otherwise, try another area code and click Save at the bottom of the page.   

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Edit Local Swap Numbers

After activating Local Swap, you can always edit your keyword pool to add additional area codes or increase the size of your existing pools.

To decrease the quantity of numbers in your pool, please reach out to our support team, as this is something we take care of on our end.

For more information on changing pool size, read this help article.

Deactivate Local Swap

To deactivate Local Swap, you’ll need to disable the keyword pool.

  1. Choose the company whose keyword tracking pool you'd like to add Local Swap numbers.

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  2. Click on the Numbers icon at the top of the page.

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  3. Select the Edit icon for the keyword pool you'd like to update.

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  4. Scroll to the bottom of the page and select Permanently disable this keyword pool on the right side of the page. 

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  5. Select OK to allow CallRail to permanently delete the selected keyword pool. All the tracking numbers will be immediately disabled.

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FAQs

How does Local Swap determine a visitor's geographic location?

Local Swap uses a visitor’s IP address to match their area code. If an IP address is not available for a visitor, Local Swap will use a number from your initial keyword pool or a toll-free number (recommended).  

Will visitors see a different area code if they change locations?

After visitors are assigned an area code on their first visit, they’ll continue to see the same area code for consistency even if they change locations.

How should I use toll-free numbers in Local Swap pools?

If you’re using Local Swap to appear national, or available in large regions, we recommend using a toll-free number keyword pool for Local Swap. This will ensure that a visitor never sees a number that is completely non-local to them (for example, a visitor in New York seeing a number with an Arizona area code). If you’re using Local Swap for smaller, nearby regions (like neighboring cities), you can either use a local keyword pool or a toll-free keyword pool, depending on your preference.

What if I don't use toll-free numbers?

If you choose not to add toll-free numbers to your pool, Local Swap will match the next closest area code to your visitor's IP address. If they've already been shown a Local Swap number, they will continue to see their first assigned number. 

What about areas that have multiple area codes?

When you're in a layered area code location like Atlanta, and there are multiple codes in your Local Swap pool (ex. 404 and 678), Local Swap follows normal swap precedence rules by swapping in the least-recently-used number of those area codes.

Read more about swap precedence in this help article

How many Local Swap numbers should I add for each area code?

The number of Local Swap numbers you’ll want to add for each area code is completely customizable and depends on your specific business needs by location. You can add as few as two numbers per area code.

For keyword pools in general, you need one phone number per concurrent visitor (with a minimum of 4 numbers), or enough numbers to cover concurrent visitors during peak hourly traffic on your website. You can estimate how many simultaneous visitors you have by looking in Google Analytics. For Local Swap, you’d ideally want to cover all concurrent visitors in each additional area code location (with a minimum of 2 numbers).  

Read this help article to learn how to find this information in Google Analytics.



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