Sending Call Values to Google AdWords

Send call values to AdWords to optimize your Google PPC bidding strategies based on revenue and high-value leads. This is an optional feature for your CallRail integration that adds an important dollar value dimension to your AdWords conversion reporting.

Use this article to learn how to:

  • Activate sending call values to AdWords feature
  • Deactivate sending call values to AdWords

Getting Started

To send call values, your Google AdWords integration must be active. Because the AdWords integration requires keyword tracking, only call values for your keyword tracking calls will report to AdWords.

When you activate sending call values to AdWords, you’ll set a custom delay time for sending call values. AdWords reporting does not occur in real time. Once call values are sent from CallRail, it can take about 24 hours for them to display on your AdWords platform.

Read this help article to learn how to integrate CallRail with AdWords.

Values can be added to calls manually or automatically using Keyword Spotting.

Read this help article for more information on assigning values to calls.

Activate Sending Call Values to AdWords

CallRail’s integration with Google AdWords is company-dependent in your account. Follow the instructions below for each company you’d like to send call values to Google AdWords.

  1. Choose the company whose call values you’d like to send to Google AdWords.

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  2. Click Settings at the top of the page.

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  3. Select the Google AdWords integration and click Configure.

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  4. Locate the Sending Values section of the page. 

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  5. Toggle Send a call’s value to Adwords ON

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  6. Select a delay time or create a custom delay time. You can choose anything from a minimum of 4 hours to a maximum of 30 days. Choose an amount that will give you enough time to add a value to a call before it sends to AdWords. 


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Deactivate Sending Call Values to AdWords 

  1. Choose the company who's call values you'd like to stop sending to Google AdWords.

    company_copy.png

  2. Click Settings at the top of the page.

    Screen_Shot_2018-02-26_at_4.23.48_PM.png

  3. Select the Google AdWords integration and click Configure.

    Screen_Shot_2018-02-26_at_4.26.00_PM.png

  4. Toggle Send a call’s value to AdWords OFF.

    Snip20180226_2.png

FAQs

How do I know what delay time to select?

Select a delay that will give you enough time to add values to calls before the call values are sent to AdWords. Since we can only send calls to AdWords once, we’ve built in the delay so that you don’t miss the opportunity to add a value to a call if you’d like. This means we'll wait the amount of time you've selected as the delay before sending the call and it's value to AdWords.

For example, if your team assigns call values at the end of every day you’ll need at least 24 hours of delay time.

Can I change the delay time?

Yes, you can change your delay time whenever you like. However, the change will not affect calls that have already occurred. For example, if your original delay time was 1 week and you change it to 2 weeks, any calls made before the change was saved will still send to AdWords in 1 week.

Will call values I've assigned to source tracking calls show in AdWords?

The AdWords integration requires keyword-level tracking, and values assigned to source or campaign-level calls won't report to AdWords because there's no google click ID associated with that call.

Can I change a call value later?

You can always change the call value in your CallRail caller timeline. However, if the call value has already pushed to AdWords, it can't be changed in AdWords since we can only send call values once. If your call values tend to fluctuate, we recommend choosing a longer delay time to get the most accurate data. 



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