Troubleshoot Your Google Ads Integration

Our integration with Google Ads lets you track call conversions from PPC clicks using keyword-level call tracking. We recommend using this article as a resource if you come across any hurdles during the integration setup, within the Ads account, or within the CallRail application.

Getting Started

First, check that your integration shows as active for the company you attempted to connect with Google Ads. The integration may have been automatically disabled due to a system error in Google Ads or another issue. If it shows as inactive, attempt to activate the integration again.

How to integrate CallRail with Google Ads.

If issues occur with authorizing the integration within CallRail, this may be due to an ad blocker active in your browser that is preventing Google's authorization window from opening.

If this issue occurs, disable your ad blocker and try again. If the issue persists beyond this, please try clearing your browser's cookies and cache or trying a different browser. 

No Conversions Are Showing in Google Ads

Use the troubleshooting steps below if you're seeing no conversions at all from your calls.

Verify the correct Google Ads account is connected.

If you manage multiple Google Ads accounts, the wrong account may have been linked to CallRail. You will need to be logged in to the appropriate Google account before activating the integration. If this occurs, disable the integration for the incorrect Google account and log in to the correct one before following the integration steps. 

Are you using keyword pools?

Only Google PPC calls to keyword tracking numbers will report to Google Ads as conversions.

Read the basics of keyword tracking

How long has the integration been active?

After the initial set up, it can sometimes take 24-48 hours for the first call conversion to appear in your Google Ads account. 

Check that the keyword pool numbers are actually swapping.

If no visitors are able to see/call keyword pool numbers, then no calls will be reported to Google Ads as conversions. Check the Number Assignment Table page to see if keyword pool numbers are swapping.

Instructions on viewing the Number Assignments Table.

If your numbers aren’t swapping, make sure you read through CallRail's swap precedence rules to make sure you’re not accidentally overriding your keyword pool with other tracking numbers.

Read the swap precedence rules in this help article.

If you’re still having trouble, double check that your JavaScript snippet has been properly installed on your website for dynamic number insertion.

How to test dynamic number insertion

Verify you’ve received Google PPC calls to keyword tracking numbers since the integration was set up.

Only Google PPC calls to keyword tracking numbers will report to Google Ads as conversions.

Check your Google Ads integration triggers.

Ensure there aren’t integration trigger settings preventing the desired conversions from being pushed into Google Ads.

Ex: If there is an integration trigger set up to only send calls that are > 5 minutes long to Google Ads, but all calls so far are 2 minutes long, then none of the calls will report as conversions.


Learn about integration triggers.

Is auto-tagging enabled within the Google Ads account?

Auto-tagging adds the visitor's gclid (Google Click ID) to the site's final URL, which is one of the things our application looks for when attributing a call to Google Ads. Without our system being able to recognize a call as Google Ads, we're unable to send it to Google Ads as a conversion.

Read this Google help article on enabling auto-tagging in Google Ads.

The conversion name must be “Phone Call”.

Changing the name of the conversion name Phone Call in Google Ads will prevent CallRail from sending conversion data. However, you can edit the other conversion fields if you like.

Only Some Conversions Are Showing In Google Ads 

See below for possible explanations if some conversions from your calls and form submissions are appearing in Google Ads, but it feels incomplete.

Google Ads attributes the conversion to "click date" and not "conversion date".

Calls to your tracking numbers may not match up exactly with Google Ads conversions over the same date range. This occurs when leads click through to your website from an ad but don't place their call on the same day.

Your conversion window may be set too restrictive.

Within Google Ads, your conversion window can be set anywhere between 1 and 90 days. If your lead follows an ad to your site but doesn't interact further with you until after the length of time you've set, their interaction will not count as a conversion.

For help with conversion window settings, see Google's article on the subject.

You may not be set up to count repeat callers as conversions

You can adjust your conversion count settings within Google Ads to dictate whether or not repeat callers count as conversions on successive calls. If your repeat callers are not appearing as conversions, it may be worth inspecting.

For more details, see Google's instructions adjusting these settings.

Keywords Aren't Showing in CallRail 

For details beyond what is listed below, please see our article on this subject

Is auto-tagging enabled within the Google Ads account?

Auto-tagging adds the visitor's gclid (Google Click ID) to the site's final URL, which is one of the things our application looks for when attributing a call to Google Ads. Without our system being able to recognize a call as Google Ads, we're unable to send it to Google Ads as a conversion.

Read this Google help article on enabling auto-tagging in Google Ads.

Keywords may be subject to a 24-hour delay unless a URL parameter is used.

If you're concerned that keywords aren't immediately appearing after a call, this is due to the process our Google Ads integration uses to acquire them once a day. This will lead to calls taken on a given day showing keywords in your account the day after.

Any delay can be circumvented by applying the "keyword={keyword}" parameter to your ads.

Here's how to add the “keyword={keyword}" parameter to your ads.

Double-check that you’ve received Google PPC calls since the integration was set up.

Only Google PPC calls to keyword tracking numbers will report to Google Ads as conversions.

We can only track keywords you’re actively bidding on in Google Ads.

You'll only see keywords from call conversions if it's a keyword you're currently bidding on in Google Ads. Keywords you are not bidding on will not show in CallRail. 

Keywords will not be passed for Organic traffic

Read this article on why Google does not allow organic keywords to be tracked

The Campaign Name Isn't Showing in CallRail

Check your campaign URL settings.

Similar to keywords, our Google Ads integration acquires campaign data once per day. This means that interactions from one day will display their associated campaigns the next day in your reporting.

Alternatively, adding URL parameters on your PPC ads will populate campaign names for display on your activity log instantaneously. To use this method, please apply our recommended tracking template in Google Ads.

Check out this help article on CallRail’s optimized tracking template for detailed information.