Set Up Facebook Ads for Cost per Lead Reporting

In order to receive cost per lead data for your Facebook integration, you'll need to add URL tracking parameters to each Facebook ad you're currently running. 

Use this article to learn how to:

  • Add URL tracking parameters to your Facebook ads.  

Getting Started

You'll need an active Multi-Touch Cost per Lead report for your account. This is an add-on reporting feature that must be activated by your account administrator.  

Learn more about the Multi-Touch Cost per Lead reporting add-on

You'll also need an active Facebook integration for each company where you'd like to see your cost per lead report. 

Use this help article to activate your Facebook integration

Add a Tracking Template to Your Facebook Ads

Login to your Facebook Ad Manager account and use the following steps to add a cost per lead URL tracking parameter to each of your Facebook ads. 

  1. Select the Facebook ad. 

    Screen_Shot_2018-10-08_at_8.06.33_PM.png

  2. Click Edit

    Screen_Shot_2018-10-08_at_8.06.41_PM.png

  3. Scroll to the Tracking section. Under URL Parameters, enter the URL tracking parameter:

    fb_ad_id={{ad.id}}

    Use the example below as a guide. 

    Screen_Shot_2018-10-11_at_3.46.55_PM.png

  4. Repeat these steps for each of the Facebook ads you're currently running that you'd like to report on in your Multi-Touch Cost per Lead report. 
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