Set Up Facebook Ads for Lead Reporting

In order to receive lead attribution for specific campaigns or cost per lead data for your Facebook integration, you'll need to add URL tracking parameters to each Facebook ad you're currently running. 

Use this article to learn how to:

  • Add URL tracking parameters to your Facebook ads.  

Getting Started

You'll need an active Facebook integration for each company where you'd like to see lead reporting by campaign or multi-touch cost per lead reporting. 

Use this help article to activate your Facebook integration
Learn more about the Multi-Touch Cost per Lead reporting add-on

Add Tracking Templates to Facebook Ads

In order to receive Facebook Ads cost per lead reporting, you'll need to add a tracking template URL parameter to each of the Facebook ads you're currently running. 

  1. Click Settings at the top of the page. 


  2. Select your Facebook integration. 


  3. If you have CPL reporting turned on, you'll see a third section of your Facebook set up to create CPL tracking templates. 


  4. The status column will tell you whether there's a CPL tracking template detected for that Facebook ad. 


  5. When you click the Ad ID, you'll be directed to the edit page for that Facebook ad. Paste the tracking parameter fb_ad_id={{}} in the URL Parameters field for each ad. 


  6. Click Refresh URL Parameters to check that your CPL tracking parameters have been found. 


Manually Add Tracking Templates

Login to your Facebook Ad Manager account and use the following steps to add a cost per lead URL tracking parameter to each of your Facebook ads. 

  1. Select the Facebook ad. 


  2. Click Edit


  3. Scroll to the Tracking section. Under URL Parameters, enter the URL tracking parameter:


    Use the example below as a guide. 


  4. Repeat these steps for each of the Facebook ads you're currently running that you'd like to report on in your Multi-Touch Cost per Lead report.