Call Conversions in Google Ads

CallRail makes it possible to track calls as conversions in Google Ads when you use keyword-level tracking. Once your integration with Google Ads is active, we’ll report your Google PPC calls to Google Ads as conversions.

With our keyword-level tracking, we’ll capture the Google click ID (gclid) for each of your visitors. When a call is received, Google Ads recognizes the click ID we send and creates that call as a conversion automatically.

Getting Started

This feature is available on the Calls Essentials plan. Additionally, CallRail’s integration with Google Ads requires the following:

- Keyword-level tracking

- Auto-tagging enabled in your Google Ads account

For this tutorial, we'll assume you've already integrated your CallRail account with Google Ads. If you haven’t linked your accounts yet, follow the instructions in this support article first, then return to this article to complete setup:

Google Ads Integration

Viewing Call Conversions in Google Ads

Once your Google Ads integration is active, incoming Google PPC calls to your keyword tracking pools will start reporting as conversions. Use this set of instructions to find your call conversions in Google Ads.

  1. Once you're logged into Google Ads, select Tools at the top of the page.
  2. Choose Conversions from the "Measurement" section of the Tools drop-down.
  3. Your phone call goal displays as Phone Call with a source of Import from Clicks. Your conversions report on the right-hand side of this row.

    Important note: Changing the name of the conversion ("Phone Call") will prevent CallRail from sending your conversion data to Google Ads; however, you can edit the other conversion fields if you'd like.

Tracking Keywords in CallRail

Adding the ?keyword={keyword} parameter to your tracking template in Google Ads is the recommended last step in setting up your Google Ads integration. Using this parameter in your tracking templates allows your caller's keyword data to display on your call log and in caller’s timelines. If you choose to not add this parameter to your URLs, calls will still report as conversions in Google Ads once the integration is configured properly.

Instructions for adding this parameter are available in this help article and video:

Creating Tracking Templates to See Keyword Data in CallRail