Leads Custom Report


Create a Leads Custom Report

Use these instructions to create a Leads Custom Report that showcases a customer's journey to becoming a lead. You can gain insightful knowledge about contact details within a specified date range, helping you to understand more about how you gain leads.

  1. Click Analytics in the navigation bar on the left, then select Reports at the top of the page.

  2. Click on Create Report from the Custom list of reports in the left menu.

  3. Find the Leads option and click Create Report.

  4. Name your report by clicking the pencil icon at the top of the page or select Rename Report within the Report Options drop-down. You can update the name of your report at any time.

  5. Choose an interval for how your data will be presented by using the filter panel at the top of the report. The interval options available here vary based on your date range. Your filter options are dependent upon what you choose in this drop-down.


  6. The report initially loads with a list of contacts involving companies. The columns display information related to each contact, including the possibility of seeing various milestones that moved a prospect from one stage of the sales funnel to the next. Use the Edit Columns button to choose which columns you'd like to see on this table.

    Learn more about attribution modeling.

  7. Use the filter panel at the top of the report to determine which companies and types of contacts you'd like to see within a particular timeframe.

  8. Use the company drop-down to choose which companies should be on this report. You can select as many or as few as you'd like.

  9. Use the date range drop-down to select the timeframe you'd like to see on this report.

  10. If you choose to drill-down further, select Add Filter and pick the additional filters you'd like for your report. This drop-down only shows if you're adding filters.

  11. Click the Save button at the top of the page if you'd like to save this report for later.

Export and Print Custom Report

You can print or export your report to an Excel file. 

  1. Select Export at the top of the table.

  2. Choose Excel All Columns to download an Excel file of your report. If you choose to export to Excel, your report will include a cover sheet that details the filters you used to create your report.

  3. Choose PDF Instructions if you want details about how to save your report as a PDF file.

  4. Click Print to print your report with the current filters and grouping applied.

Duplicating and Deleting a Custom Report

If you'd like to duplicate or delete a custom report you've created, you can do so at any time.

  1. Click Analytics in the navigation bar on the left, then select Reports at the top of the page.

  2. Click on the report you'd like to duplicate or delete under Custom on the menu to the left.

  3. Click Duplicate Report or Delete Report within the Report Options drop-down menu.

  4. Confirm your choice by clicking Duplicate or Delete.