Viewing Form Submissions in Google Analytics

This feature is included in the Form Tracking plan. Use our help article to see or change your pricing.

In Google Analytics, you can view the channel (source type) or keyword (search term) that led to a form submission on your website. This allows you a granular look at your form tracking data alongside the other campaigns you're tracking within Google Analytics.

Before using this article, be sure you've integrated with Google Analytics and set up your form goals in Google Analytics

View Form Submission Channels

  1. Once you're logged into Google Analytics, select Acquisition > All TrafficChannels.


  2. On the resulting table, select your form submission goal from the "Conversions" drop-down to drill-down into only your form submission data.


View Referring Sources

To view more information about how people found your website before filling out your form, click one of the channels under the Default Channel Grouping column. Be sure your form submission goal is still selected in the Conversions drop-down.

"Direct" shows the landing page URL:


"Paid Search" (and some "Organic Search") channels display the search terms (keywords):



I also have call goals set up in Google Analytics. How do I see those?

If you've set up call goals in Google Analytics, your default view when you reach the "Channels" page will include both your call and form submission goal. If you only want to see your call goals reports, use this article to find your data:

View Call Sources and Keywords in Google Analytics