Google Ads Lead Form Extension Integration

Form Tracking is available on the Marketing Analytics and Analytics Suite pricing bundles. Use our help article to see or change your pricing.

Getting Started

Google Ads Lead Forms Extensions lets users capture lead data directly from contact forms placed in their ads. This helps to maximize the number of leads that are generated from search ads and collect customer information, such as means of contact.

For more information on how to set up Lead Form Extensions within Google Ads, see Google's documentation.

CallRail’s integration lets users see their form submissions from these extensions within CallRail, where they can be tracked as they would from any other form source. This works by inserting a company-specific webhook and API key generated within CallRail into the user’s lead extension set up. 

Integrating with Google Ads Lead Form Extensions

  1. In CallRail, click Analytics in the navigation bar on the left.

  2. Click Settings at the top of the page.

  3. Choose the company you’d like to integrate with Google Ads Lead Form Extensions.

  4. Select Google Ads Lead Form Extensions from the list of integrations.

  5. Locate the webhook URL on the integration page, and click Create New API Key to generate an API key. These are what you will insert into Google Ads.

    (Note: API Keys are only visible for 15 minutes within CallRail. If you have lost your full key, you must create a new one.)

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  6. Within Google Ads, click Ads & extensions in the navigation bar on the left.

  7. Select Lead form extension from the menu that follows.

  8. Locate the Lead delivery option section towards the bottom. Click to expand it.

  9. Copy and past the Webhook URL and API key from the CallRail integration page into the fields within this section.

Testing Google Ads Lead Form Extensions Integration

  1. Within Google Ads, click Ads & extensions in the navigation bar on the left.

  2. Select Lead form extension from the menu that follows.

  3. Locate the Lead delivery option section towards the bottom. Click to expand it.

  4. Within that section, click Send Test Data.

    Screen_Shot_2020-02-04_at_1.45.02_PM.png

When the integration is properly set up, the above steps will lead to a form submission in CallRail with all details filled in as dummy_value, which will appear on the form submission log and timeline as an Anonymous form with "dummy_value" entered as the form contents.

Disabling Google Ads Lead Form Extensions Integration

Disabling a company’s integration with Google Ads Form Leads Extensions will prevent further form data from being sent to CallRail. Your previously captured form data will remain in your reporting.

  1. Within Google Ads, click Ads & extensions in the navigation bar on the left.

  2. Select Lead form extension from the menu that follows.

  3. Locate the Lead delivery option section towards the bottom. Click to expand it.

  4. Delete the Webhook URL and API key that were previously inserted from the CallRail integration page.