Heads up!
Google has recently upgraded to Google Analytics 4(GA4). We will be sunsetting our Universal Analytics integration in July 2023. Click here to learn how to make the switch to GA4.
Need to know what information gets passed to an Universal Analytics event for a phone call, text message, or form submission? You're in the right place. Below are lists of the information that gets passed for interactions.
Interactions with session data
- Universal Analytics Client ID - This uniquely identifies a Universal Analytics user.
- Event category - “Phone”, “Web Form”, “Chat”, or “Text Message”.
- Event Label - “From {anonymized caller number/form phone or email/chat phone or email} - {count of calls/forms/text}".
- For example, From 907-XXX-9157 Call-02.
- Event Action - “Incoming call via {tracking number name}”, “Incoming web form”, “New chat”, or “Incoming text message via {tracking number name}".
- Queue time - When the event occurred.
- Geo ID - Corresponds to Caller ID/Person location State.
- Document Location - This is the page the lead was on when they completed the action. (called/submitted a form/started a chat), including any URL Parameters.
- Document Host - The main website URL configured in the Universal Analytics integration.
- GCLID - If the visitor's first touch has a gclid.
Interactions without session data
- Universal Analytics Client ID - This uniquely identifies a Universal Analytics user.
- Event category - “Phone”, “Web Form”, “Chat”, or “Text Message”.
- Event Label - “From {anonymized caller number/form phone or email/chat phone or email} - {count of calls/forms/text}".
- For example, From 907-XXX-9157 Call-02.
- Event Action - “Incoming call via {tracking number name}”, “Incoming web form”, “New chat”, or “Incoming text message via {tracking number name}".
- Queue time - When the event occurred.
- Geo ID - Corresponds to Caller ID/Person location State.
- Document Host - The main website URL configured in the Universal Analytics integration.
- Source - The visitor's first touch source (reformatted if needed to align to Universal Analytics expected source values).
- For example, CallRail Source “Google Ads” becomes “source = google” and “medium = “ppc” since that is the format Universal Analytics expects.
- Medium - The visitor’s first touch medium.
- Campaign - The visitor's first touch campaign.
- GCLID - If the visitor's first touch has a gclid.
