Mixpanel Integration

Mixpanel allows you to track the actions users take on your website so you can optimize your marketing strategy and boost your conversion and retention rates. Using CallRail’s integration with Mixpanel, you can track your phone call, text message, and form submission data in Mixpanel to understand how your website drives call, text, and form interactions.

Getting Started

To send data to Mixpanel from CallRail, you’ll need your Mixpanel token, available in the Projects Settings section of your Mixpanel account drop-down.

Integrating with Mixpanel

CallRail’s integration with Mixpanel is company-dependent in your account. Follow the instructions below for each company you’d like to integrate with Mixpanel.

  1. Click the Settings icon on the left navigation bar.

  2. Choose the company you’d like to integrate with Mixpanel.

  3. Click Integrations at the top of the page

  4. Choose Mixpanel from the list of integrations.

  5. Enter your Mixpanel token. You can find this in the Project Settings section of your Mixpanel account.

  6. Click Save to activate your integration.

Your CallRail Data in Mixpanel

Your phone calls, text messages, and form submissions will appear at the bottom of the data table for the project you’re working on within Mixpanel.

Disabling Mixpanel Integration

Disabling a company's Mixpanel integration will prevent your call data from reporting to your Mixpanel account. We'll keep your integration credentials saved in case you'd like to reactivate your integration in the future.

  1. Click the Settings icon on the left navigation bar.

  2. Choose the company where you'd like to disable the integration.

  3. Click Integrations at the top of the page.

  4. Choose Mixpanel from the list of integrations.

  5. Click Disable Integration on the right side of the page.
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