Cost per Lead by Campaign Custom Report

This report is included in the Form Tracking plan. Use our help article to see or change your pricing.

With this report, you can use your calculated cost per lead to see which Microsoft Advertising, Google Ads, and Facebook Ads campaigns drive the most cost-effective leads to your business.

Learn more about attribution modeling and how we calculate cost per lead.

Learn more about Multi-Touch Cost per Lead.

Getting Started

You'll have two different ways to display your data when creating a CPL custom report:

  1. Creating a report that shows data related to your cost per raw lead for a particular campaign.
  2. Creating a report that shows data related to your cost per qualified lead for a particular campaign.

    Screen_Shot_2020-06-04_at_3.16.05_PM.png

Need to print, export, or save a report? You can follow the instructions in this article to do so.

Create a Report by Cost per Raw Lead

Use these instructions to create a custom report that displays information related to your cost per raw lead for a particular campaign.

For example: You can use this setup to create a report that shows which campaigns drive the most cost-effective leads to your business, broken down by cost per raw lead. The table that's created for this kind of report includes which source your ad is associated with, the number of raw leads for the campaign, the cost of the campaign, and the calculation of your cost per raw lead based on the cost of that campaign.

  1. Click Analytics on the left navigation bar.

  2. Select Reports at the top of the page.

  3. Click on Create Report from the Custom header on the left.

  4. Find the Cost Per Lead by Campaign option and click Create Report.

  5. Name your report by clicking the Pencil icon at the top of the page or select Rename Report within the Report Options drop-down. You can update the name of your report at any time.

  6. Make sure Cost per Raw Lead is selected within the filter panel at the top of the report.

  7. The report loads with a list of campaigns organized by cost per raw lead, with total amounts for raw leads, cost, and cost per raw lead for all selected campaigns at the top. Each column displays a combined total of the different types of campaigns (organized by color), ad sources, raw leads, cost per campaign, and cost per raw lead.

    Screen_Shot_2019-02-01_at_11.32.59_AM.png

  8. Use the filter panel at the top of the report to determine which companies and types of attribution you'd like to see.

    - Use the company drop-down to choose which companies should be on this report. You can select as many or as few as you'd like.

    - Use the date range drop-down to select the timeframe for the cost per raw lead you'd like to see on this report.

    - Use the attribution drop-down to select the attribution model you'd like to see on this report. Your report initially loads with the 50/50 Model selected, but you can change models anytime.

    - Use the keyword/ad ID drop-down to select whether you'd like to see the keyword or ad ID associated with a particular source.

    - Use the graph drop-down to select a time interval for your report. You can view by hours, days, weeks, months, or years. 

  9. If you choose to drill-down further, select Add Filter and pick additional filters you'd like for your report. This drop-down only shows if you're adding filters.

  10. To see your CPL settings, click on the Manage Spend button.

  11. Optional: You can see a separate table featuring details about a particular campaign by selecting the desired campaign within the report.

    Screen_Shot_2019-03-28_at_4.43.40_PM.png

  12. Click the Save button at the top of the page if you'd like to save this report for later. 

Create a Report by Cost per Qualified Lead 

Use these instructions to create a custom report that displays information related to your cost per qualified lead for a particular campaign.

For example: You can use this setup to create a report that shows which campaigns drive the most cost-effective leads to your business, broken down by cost per qualified lead. The table that's created for this kind of report includes which source your ad is associated with, the number of qualified leads for the campaign, the cost of the campaign, and the calculation of your cost per qualified lead based on the cost of that campaign.

  1. Create a new report by following Steps 1 through 4 of the Create a Report by Cost Per Raw Lead section above.

  2. Name your report by clicking the pencil icon at the top of the page or select Rename Report within the Report Options drop-down. You can update the name of your report at any time.

  3. Make sure Cost per Qualified Lead is selected in the filter panel at the top of the report.

    Screen_Shot_2018-11-12_at_11.06.35_AM.png

  4. The report loads with a list of campaigns organized by cost per qualified lead, with total amounts for qualified leads, cost, and cost per qualified lead for all selected campaigns at the top. Each column displays a combined total of the different types of campaigns (organized by color), ad sources, qualified leads, cost per campaign, and cost per qualified lead.

  5. Use the filter panel at the top of the report to determine which companies and types of attribution you'd like to see.

    - Use the company drop-down to choose which companies should be on this report. You can select as many or as few as you'd like.

    - Use the date range drop-down to select the timeframe for the cost per raw lead you'd like to see on this report.

    - Use the attribution drop-down to select the attribution model you'd like to see on this report. Your report initially loads with the 50/50 Model selected, but you can change models anytime.

    - Use the keyword/ad ID drop-down to select whether you'd like to see the keyword or ad ID associated with a particular source.

  6. If you choose to drill-down further, select Add Filter and pick additional filters you'd like for your report. This drop-down only shows if you're adding filters.

  7. To see your CPL settings, click on the Manage Spend button.

  8. Optional: You can see a separate table featuring details about a particular campaign by selecting the desired campaign within the report.

    Screen_Shot_2019-03-28_at_4.46.31_PM.png

  9. Click the Save button at the top of the page if you'd like to save this report for later. 
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