In Google Analytics, you can view the Channel (source type) or Keyword (search term) that led to a phone call. This allows you a granular look at your call tracking data alongside the other campaigns you are tracking within Google Analytics.
In order to see call data reporting in Google Analytics according to this support article, you'll need to ensure your Google Analytics integration is receiving data.
If you haven't already integrated with Google Analytics, use this article to set up your integration first. After your integration is set up, use this article to see your call data in Google Analytics.
View Call Channels
- Once you're logged into Google Analytics, select Acquisition > All Traffic > Channels.
- On the resulting table, select your call goal from the Conversions drop-down to show only the default channels for call goals.
View Referring Sources
To view more information about the referring sources for calls, select a channel under the Default Channel Grouping column. Be sure to select your phone call goal from the Conversions drop-down.
Direct shows the referring URL:
Paid Search (and some Organic Search) channels display the search terms (keywords):
I also have a form submission goal set up in Google Analytics. How do I see those?
If you've set up goals for form submissions in Google Analytics, your default view when you reach the Channels page will include both your call and form submission goal. If you only want to see your form submissions goals reports, use this article to find your data: