Goals Aren't Being Reported in Google Analytics

Our integration with Google Analytics gives you insight into how visitors find and interact with your website by sending call data as events to goals you've created. 

If your goals aren't reporting to Google Analytics, you can use this article to help you troubleshoot, and as always, our Support team is happy to help should you need additional assistance.

Getting Started

Before you start troubleshooting, check that your integration shows as active for the company you attempted to connect with Google Analytics. If it shows as inactive, try to activate the integration again.

Goals Not Reporting to Google Analytics

For specific instructions on finding your calls in Google Analytics, you can use this help article: 

Viewing calls in Google Analytics

Goal Setup

Check that the goal you have set up in Google Analytics matches the script on your website. We report calls to Google Analytics (analytics.js) as an "Event" whose category is "Equals to Phone."

How to set up goals in Google Analytics.


If you have filters set up in Google Analytics, they may be filtering out data that CallRail is sending over. If you don't see your CallRail events, create or check in an unfiltered view for subsequent troubleshooting.

Learn more about filters in Google Analytics.


If you still don't see your calls reporting, check these four items:

  • Ensure you’re looking at the correct Google Analytics account. (Check that the UA number matches the account you’re looking at.)
  • Check that the Analytics ID in CallRail matches the Analytics ID in the Google Analytics account you are looking at.
  • Make sure that phone calls have occurred after the Analytics integration was set up.
  • Double-check that the correct date range is selected in both CallRail and Google Analytics.
  • Do pageviews for “/phone/…” appear in Google Analytics?
Was this article helpful?
0 out of 0 found this helpful

Articles in this section

Ask the Community
Find best practices, post, and learn from CallRail users.
CallRail Support Hours
Weekdays 9:00am - 9:00pm EST & Lead Center Support available Saturday 9:00am - 6:00pm EST