GA4 - What you need to know, tip sheets, & discussion
CallRail’s integration with GA4 is here, so here is a collection of resources to help you and your team get set up.
Webinar: Everything you need to know about switching to GA4 - You can watch a recording of this webinar at this link here.
Here are the highlights of the webinar:
- Although we do not have the CallRail integration for GA4 yet, we do advise adopting GA4 within your Google account now if you have not already, so come July 2023, when Universal Analytics is deprecated, you will have a few months of historical data that you can rely on in your GA4 instance. Data will not be transferable from UA. (3:50)
- Some metrics that were in UA will not be in GA4. However, they will be translated into new metrics that are more specific and user focused. (6:40)
- There are 4 types of events in GA4: Automatically collected events, enhanced measurement events, recommended events, and custom events. (11:10)
- There are 3 types of segmentation in GA4: user segments, event segments, and session segments. (15:20)
- There are 3 types of attribution modeling available in GA4: cross-channel rules-based modeling, ads-preferred rules-based modeling, and data-driven attribution. (20:40)
- Among many differences between the two, the main differences are GA4 allows for full cross platform and cross device reporting, machine learning to improve and simplify insights, and engagement focused metrics. (26:30)
- Using CallRail with GA4 allows you to understand the bigger picture by merging online and offline data, attribute single-user activity to multiple devices, see pre- and post-call web activity, and report on everything. (33:25)
- UA and GA4 can be used at the same time. The tags will fire independent of each other, so data is not duplicated. This is recommended until the deprecation date to build up historical data in GA4. (38:15)
- Currently, CallRail only integrates with UA, but the integration with GA4 is coming in Q1 of 2023. (40:30)
- Once you install GA4, there will be some automatically set up events, but you’ll have to set up any additional events that are not automatically generated for you. (41:10).
Is there anything else you’d like to know about the GA4 integration? Let us know in the comments below!