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Pulling the Most Recent GCLID via the API
It would be nice to have the ability to pull the most recent GCLID for a contact via the API, not the GCLID that is attributed to the initial lead creation/conversion. More like a last-click attribution model instead of a first-click model.
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Hey Brian!
The API should pull the most recent GCLID for a contact. This was a change made to the API a couple years ago that is further described at this link here.
Let me know if you have any questions, and welcome to the community!
Hey Robin!
Thanks for the quick response and warm welcome to the community.
Unfortunately for us, when we pull a GCLID for a contact, it is pulling the oldest one available, not the most recent one.
Probably should have mentioned in my initial post that we have been in communication with Tier 3 support (Bobby) and he said that there is currently no good way to handle a "Last Touch" attribution model that would allow us to grab the most recent GCLID.
He mentioned that this would fall under a feature request and recommended that I post it here in the community to try and get some movement on it in the future.
Hey Brian Hawk !
The API is built to pull the last gclid that was served to the customer prior to their call. I understand you're not so sure that is happening in your account, so Bobby will be following up with you all to determine if there is a reason for this with those calls or if this is a bug. Keep a look out for an update from the agent in that ticket, and thank you for your patience with this!
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