What is Visitor Tracking?

CallRail has an all-in-one solution that enables your business to track calls from all marketing sources and online campaigns that are driving traffic to your website. This solution is called Visitor Tracking, and it is the most efficient and cost-effective way to gain granular marketing data to help you market your business with confidence. 

Visitor Tracking consists of a group of phone numbers, called a website pool, that are used on your website to track visitors. Visitor Tracking works by assigning a unique number from the website pool to each new visitor on your website. By doing this, CallRail can tie search and page view records back to the lead when the visitor places a phone call.

The engine that makes Visitor Tracking work is the CallRail Javascript code, which you can easily install using one of our many installation methods. The Javascript has several key functions:

1. Swapping the number on your website with a tracking number.
2. Assigning a unique number to the visitor.
3. Gathering valuable session information for the unique visitor. 
4. Tying the visitor data to the phone call.

This magic all happens behind the scenes, allowing you to focus on what matters most to your business while gathering insights into the marketing efforts that are driving the most valuable leads. If you want more information, check out our Visitor tracking basics article.