Why Do I Need a Call Pool for a Website?
I had a client ask a question that I did not have an answer. I hope someone here can answer this question.
When setting up a new company, the process involves determining where the number(s) will be used. If a "website" is specified, the process requires a Call Pool with a minimum of 4 numbers. I was always under the impression this was due to the fact that several people may be on the website at any given time, and Call Rail would swap out a number for each visitor from the call pool. Seems logical right?
Well, when viewing the Call Log for any company, 80% or more of all Calls come from Google My Business, and on a GMB listing, there is not a Call Pool being used to swap out. So it stands to reason that at any given time, there may be multiple people looking at a GMB listing, and numbers are not being swapped out, but calls are going through.
So do I really need a Call Pool for a website?