Cost per Lead Reporting

CallRail's Multi-Touch Cost per Lead reports calculate cost per lead based on five attribution models in the CallRail app: First-touch, Last-touch, 50/50, W-shaped, and Qualified.

• Cost per Lead by Source Custom Report
• Add and Edit Sources for Cost per Lead Reporting
• Cost per Lead by Campaign Custom Report
• Set Up Bing Ads for Cost per Lead Reporting
• Set Up Facebook Ads for Cost per Lead Reporting
• Multi-Touch Cost per Lead Report
• Attribution Modeling