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Creating a conversion event for first time callers in GA4

Hi folks!

I'm trying to set up first time callers from CallRail as a conversion event in Google Analytics 4. I followed the steps in https://support.callrail.com/hc/en-us/articles/9495611166733-Google-Analytics-4-Integration to do the CallRail integration and am seeing phone_call events triggering as well as the first time caller custom parameter when I click through to the phone call events.

What I want is for those first time callers to be counted as a conversion event. I've tried a few things, but none of them have worked, so I figured I'd see if anyone here has any ideas. What I thought it should be would be a setup like the screenshot below, but it's not being triggered, even as new callers come in. Is there something I'm missing?

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61 comments
Date Votes
  • Carlos Santiago Bah, yeah... this won't work until the CallRail team decides to add another key:value pair to their Measurement Protocol push. There _might_ be a way to do this over the API and WebHooks -- i.e. push our own MP call but I need to have a developer look into it more fully....

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