How do you prepare your marketing strategy for the new year?
Brianna Weaver
Community team
"Winterizing" is defined as adapting or preparing things for use in cold weather. As the year winds down, now might be the best time to winterize your business's marketing strategy. Dig into your marketing insights and make adjustments and optimizations that will prepare you for a new year.
This infographic has eight ideas to help you get inspired, including:
- Reviewing this year's marketing performance to see when and where you crushed it, or need some work
- Taking time to set next year's goals
- Taking stock of your marketing budget and getting ruthless about cutting out the marketing that's not working
But, we want to hear from you! What do you do during your seasonal lull (whenever that may be - for some of you, winter is your busiest season!) to take stock of your marketing strategy and fine-tune it to reach next year's goals?
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Implement Direct Mail Campaigns: Direct mail can be effective in reaching motivated sellers. Develop targeted lists and create compelling mailers. Track responses and adjust your strategy based on the results.
Invest in Paid Advertising: Consider using online advertising platforms such as Google Ads and Facebook Ads to reach your target audience. Create targeted campaigns with compelling ad copy and relevant landing pages.
Refine Your Pitch: Develop a compelling and concise pitch that clearly communicates the value you provide to sellers. Practice your pitch regularly to ensure confidence and clarity when speaking with potential clients.
Utilize Social Media: Leverage social media platforms to connect with potential sellers, real estate professionals, and investors. Share valuable content, engage with your audience, and use targeted advertising to reach specific demographics.
We make more aggressive hard offers, emphasizing the fact that this is the time of year when real estate slows down. If you're ready to sell, we're your easy solution. Strong call to action, with a good dose of scarcity.
Do we ever have a "seasonal lull"? It never seems like it; however, during lull time:
Competitor Analysis
Budget Review
Content Audit
Emerging Trends
Legal and Compliance Check
We’re using this winter to drill down on our social media strategy. While our sales guys can take a breather, we’re using their experience and insight to develop and execute timely marketing.
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