GA4 Default Event Values are here!

In an effort to deliver the most accurate data to track the true ROI of your marketing efforts, our latest Google Analytics 4 integration update now allows you to set a default value for calls, forms, chats, and texts you're tracking in CallRail!

Designating an average default value to these events allows you to:

🚀 Track transaction values more accurately and avoid missing values from skewing your ROI measurements

🚀 Prioritize higher payoff keywords and campaigns

🚀 Push data with a pre-assigned value into your CRM, where you can automate actions on high-value activities

🚀 Send more accurate insights to Google's Performance Max ads to optimize your ad strategy

Have you tried out default values in GA4? Let us know what you think below.