3 updates to our Google Ads integration

A few exciting enhancements have been made to CallRail's integration with Google Ads! Check them out below:

Send $ values with your form submission conversions

• Send $ values to Google Ads with your form conversions. This helps power automated bid strategies like Target ROAS and enables reporting on conversion values.
• Just like calls, you can set a delay of up to 90 days to add your $ value.

Connect to your MCC accounts

• If you use cross-account conversions in Google Ads, you can now connect our integration to your Manager (MCC) account. 
• Simply choose the Manager account you want to connect in integration setup. All conversion data will post to the correct customer-level account using a Manager-level cross-account conversion action.

View data from your Performance Max campaigns

• When you activate our Google Ads integration, we’ll automatically enhance your call and form data with the campaign and keywords that led to the call or form.
• This works for all your campaign types, including Performance Max.

If you want to hear our team discuss these updates, watch our Spring Product Update webinar (starting at 37:00). Have questions? Drop them below!