Google Ad Call Extensions
Is there a way to get Google Ad call extension data via the API or a webhook?
There's a report that can be pulled in Account Settings > Details with call extension data and wanted to use this data for offlne conversion reporting back to Google Ads.
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Hi Clayton Johnson
I’d recommend using a webhook-based setup for offline conversion tracking, where a call tracking system sends data when a call is completed or updated.
However, Google Ads call extensions themselves don’t support webhooks. So this setup typically requires a third-party call tracking tool or a custom setup that can trigger webhook events (for example, via Zapier or server-side GTM).
From there, we capture call data such as duration or call status, match it with the original click data, and then send it back to Google Ads as an offline conversion using the Google Ads API or Zapier.
Hi there, when you say "we capture call data such as duration or call status, match it with the original click data" - my understanding is there is no click data associated with Google Ad Extensions for Calls (Assets). How would this work barring that information?
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