Feature Request: Define Event Type when calls post to Meta/Facebook
From an advertiser perspective, it would be much more useful to have these as a Standard Event such as 'Lead' so we are able to use them alongside other Lead events in campaign optimization. For example, as it stands now, if my goal is to get both form fills and phone calls, I would have to make 2 separate Ad Sets in Facebook, one for each conversion event: 'Leads' and 'CallRail Phone Call'. If CallRail could report a standard 'Lead' event, I could instead use just one ad set and achieve faster campaign optimization and have easier insight into campaign performance (Facebook doesn't show Results at the Campaign level if there are multiple Results types).
The proper setup would be for CallRail to report calls as a Lead with a parameter such as 'lead_type: CallRail Phone Call', then set up a Custom Conversion in the Meta Events Manager for "CallRail Phone Call" when lead_type equals "CallRail Phone Call". This setup allows ad campaigns to optimize toward a single conversion event ('Lead') while using Custom Conversions to distinguish which Leads came from CallRail vs other Lead types. Here's what that code would look like.
It's currently doable with Zapier, but lacks documentation on setup, and Zapier costs extra.
A key competitor to CallRail has this feature built in. Would love to see it from CallRail.
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