Google Ads call conversions stopped importing through the CallRail integration.

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  Joe May

  July 15, 2026 03:45

  Hi,

  I’ve run into something similar before across multiple Google Ads accounts, so here are a few things I’d check.

  Since it stopped on approximately May 27 across two different accounts, I’d first suspect either a Google Ads API/integration issue or a change in one of the conversion settings rather than anything campaign-specific.

  Here’s my troubleshooting checklist:

  ✅ Verify that CallRail → Google Ads still shows Active and that “Send calls as conversions” is enabled.

  ✅ In Google Ads, make sure the imported CallRail conversion actions haven’t been changed to Secondary or removed from the Conversions column used for bidding.

  ✅ Confirm the conversion actions are still set to Include in “Conversions” if you’re optimizing campaigns using Max Conversions or tCPA.

  ✅ Check whether the GCLID is still being captured on new calls. If Google Click IDs aren’t making it into CallRail, conversions can’t be imported.

  ✅ Verify your website’s CallRail JavaScript snippet is still loading correctly. If the website was updated around that time, the DNI script may no longer be firing.

  ✅ If you’re using GTM, confirm nothing changed with your Google Tag, GTM container, or consent settings around May 27.

  ✅ Look in the CallRail activity logs to see whether calls are still being tagged as Google Ads traffic or if they’re now showing as Organic, Direct, or Unknown.

  Because it happened on two separate Google Ads accounts at almost the exact same time, I’d lean toward one of these possibilities:

  * A Google Ads API/import issue
  * A CallRail integration issue
  * A website tagging or GCLID capture problem
  * A Google Ads account authorization/token that needs to be refreshed

  If everything above checks out, I’d open a ticket with CallRail Support and mention that the issue began around May 27 across multiple Google Ads accounts. That timing may help them determine whether it aligns with any backend changes or known incidents.

  One final question: Are the calls still appearing correctly inside CallRail but simply not importing into Google Ads, or are the calls themselves no longer being attributed to Google Ads inside CallRail? That answer usually narrows down where the problem exists.

  Hopefully that helps. Let us know what you find—I’d be interested in the root cause since this affects optimization and automated bidding.

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