New! Easier access to lead attribution

From the first touch to the last, now you can easily access the full story of how your leads found your business, right from your Call Log, so you drop the guesswork and give credit where it's due.

Add both the first and last touch columns to your Call Log, or view them on any individual lead by clicking into the caller's Timeline.

Every marketing touch tells a story.
And determining which touch is most important depends entirely on your goals and what you want to learn about your leads. 

• First touch model credits the channel where the lead first found your business. This helps you understand what top-of-funnel advertising drove new leads. 
• Last touch model shows the moment the lead decided to act. It credits the last channel they saw before deciding to call, text, or fill out that form on your site. This helps you understand what content is getting people to act now. 

 And that's not even all the models! Learn more about the different attribution models here, and toggle between each using the lead attribution report to learn how changing the model might reveal a different story about your marketing.