Integrate with Nutshell CRM for end-to-end attribution

Connecting CallRail to your Nutshell account unlocks end-to-end attribution in one place, so you know which campaigns drive closed deals, not just calls. 

✔ No more manual data entry with leads created or updated directly in Nutshell.

✔ Faster, more-informed follow-up with a summary of the call ready to use.

✔ Insight into cost per customer (not just per call).

✔ One complete record for every lead with first call, conversation history, and final deal all in one place.

✔ Smarter marketing spend by knowing exactly which campaigns attribute directly to revenue.

Connect here →

How it works
Each time a lead calls a tracked number, CallRail creates or updates a contact in Nutshell with:

1. A note of the call’s first-touch attribution (source, medium, campaign, and landing page).
2. A summary of the call (available for Premium Conversation Intelligence™ users).
3. Custom fields populated with attribution data for easier filtering and reporting in Nutshell.

If you have Voice Assist, your assistant can reference your Nutshell contacts in real time to recognize and greet them by name and skip redundant intake questions.