UTM Tracking Templates

I have multiple Google Ad accounts where the tracking template I used is gone. They've been deleted at the campaign level and I'm the only one with access to these accounts.

Did Callrail do anything in the last few months that would cause my UTM templates to be deleted? I don't think so but just need to cover my basis.

It's weird because my Callrail dashboard is showing the proper details for each call such as keyword used and which campaign is contributing to the call. But that shouldn't be working if I'm not using UTM tracking templates right?



Date Votes
  • Hey Dean!

    CallRail does not do anything with the tracking templates in Google Ads. You are most likely still getting the campaign and keywords information because you're utilizing the Google Ads integration. CallRail will retrieve that information from the API for any call with the Google click ID (gclid). 
  • Hi Robin- Forgot to follow up on this question.

    If I'm still getting the info because of the GAds integration, is there any reason to copy/paste the UTM tracking template into each of my campaign at all?


  • Hey Dean! 

    The Google Click ID (gclid) that Google sends us when auto-tagging is enabled in your Google account and the integration is active, provides us campaign and keyword information while also counting the call as a conversion in your Google Ads account.

    However, also utilizing the ValueTrack parameters in Google Ads allows for more detailed information about which ad brought that customer to your site. If you're looking for more information than just campaign and keywords, you'll want to have these set up.

    Let me know if you have any other questions!


Please sign in to leave a comment.

Didn't find what you were looking for?

New post