Verify call extension phone numbers in Google Ads

Google requires that all phone numbers used in call extensions and call-only ads are verified. You may see a message like this in your Google Ads account:

Getting started

Google provides two ways to verify your call extension phone numbers:

1. Ensure the phone number used in your extension appears in text on the website featured in your ad.
2. Prove that you own your domain by linking your Google Search Console to your Google Ads accounts. You can also add your unique Google Ads conversion tracking code snippet to the landing page featured in your ad if you prefer to verify ownership of your domain without using Google Search Console. 

After you link your Google Ads and Google Search Console accounts, it may take several hours or days for your phone numbers to appear as verified.

Tip:  The easiest way to verify CallRail phone numbers is to prove ownership of your ad's display URL by linking your Google Ads and Google Search Console account. Google recommends option 2 if you’re using third-party call tracking services like CallRail.

Use this Google article to link your Google Search Console and Google Ads accounts.

Prefer to use Google's instructions? Here's their help article on the different ways you can verify your extensions.

Linking your account to Google Search Console

1. In your Google Ads account, click the Tools icon .

2. Click Data manager.

3. Under “Featured products”, click Search Console.

4. Click Proceed.

5. You'll see a prompt to link Search Console to Google Ads. Select Link to begin the linking process.
   
6. Enter the website URL you'd like to link, then select Continue.
   
7. If your account links successfully, you'll see "Linked" in the "Status" column.

Note: You may see other statuses if your account can't be linked to Search Console. For more information on troubleshooting, please see this Google help article.

Verify a Webmaster Tools account

1. Go to https://www.google.com/webmasters/ and select Search Console, or sign in.
   
2. Select the "Search Property" field, and select Add property.
   
3. Enter the URL of the site you're verifying, then select Continue.
   
4. Your site may be auto-verified at this point. If not, verify the ownership of your website using one of the available methods listed on this page. Select Done when finished.
   
5. After your verification is successful, you can return to link the account in Google Ads.