Session-level call attribution

If you’re using website pools, you'll have session-level call attribution, also known as visitor tracking. Session-level call tracking gives you a better view of the caller's interaction path that led to a phone call, including every source and page view that leads to a conversion. 

How it works

Let’s say a visitor comes to your website through a Google Ads advertisement. Two days later, they remember visiting your website and decide to visit again, this time finding your site by doing a Google Organic search. Five days later, they’re browsing the web and see your retargeting advertisement and visit your site using that link. With a website pool, you're able to see that the caller first came through Google Ads, then came back through Google Organic, and finally through your retargeting campaign.

Session-level attribution data

You can find your session attribution data in two places:

  1. Your Caller's Timeline: 

  2. The Call Attribution report:



Which source is reported to Google Analytics?

The first channel or source that a user came through is reported to Google Analytics.

Was this article helpful?
0 out of 1 found this helpful

Articles in this section

Ask the Community
Find best practices, post, and learn from CallRail users.
CallRail Support Hours
Weekdays 8:00am - 8:00pm EST