Missed Calls Metric
The total number of missed calls per phone number in reports appears to be skewed. I seriously doubt that we are missing over 60% of the calls that are coming into our office. Most-likley the programmer that built this input forgot to separate missed outbound calls. This distinction between missed inbound calls and missed outbound calls is significant.
Can someone check into this and have a programmer take 30 minutes to create a new column option that distinguishes between the 2?
As we all know 90% of all small businesses fail... due to lack of relevant KPI's and accountability to them. (Analytics isn't even a topic for discussion on this Forum : )) Even if no one else seems to care, this appears to be a very significant error in the analytics being provided.