New compliance rules for text messaging between businesses and individuals went into effect September 1, 2023. These compliance rules, which require business registration, affect every business texting customers. The purpose of Text Message Compliance Registration is to improve delivery quality and lower filtering risks, so you can be sure your messages are reaching your customers. These changes will also protect against spam and unsolicited messages.
In short, any business using CallRail to send text messages needs to be successfully registered to send outbound text messages. If you do not register your business, you will not be able to send outbound text messages.
In this article, we'll cover A2P 10DLC, the Campaign Registry, and how the registration process works. If you haven't registered yet, we recommend reviewing the registration process and the list of information needed to successfully register before proceeding with registration. When you're ready, click here to fill out the initial registration form.
You can also review Twilio's documentation for campaign and brand approval best practices.
What is The Campaign Registry?
The Campaign Registry (TCR) is the entity coordinating 10DLC messaging campaign registrations. They work with mobile carriers and industry partners to ensure compliance with the new standards for 10DLC messaging.
What is A2P 10DLC?
Application to Person Ten Digit Long Code (A2P 10DLC) is a system offered by mobile carriers which allows businesses to send A2P messages from ten-digit numbers. An Application to Person (A2P) text message is a business text message sent from an application or online platform. 10-Digit Long Code (10DLC) refers to any North American phone number with a local area code.
All CallRail customers who send text messages through the platform will be considered an A2P use case.
Why does it matter?
As of September 1, 2023, mobile carriers require any business that wants to send text messages to register their business with TCR. The information provided during registration gives carriers insight into who is sending messages and the types of messaging being sent.
There are several benefits to Text Messaging Compliance Registration.
- Enhanced deliverability: Because your use case is pre-approved by mobile carriers, the messages you send using 10DLC numbers are more likely to reach your customers.
- Reduces spam: The registration process will help weed out bad actors and protect customers and businesses from spam and unsolicited messages.
What is the registration process?
Registration with TCR is a multi-step process, and successful registration is contingent on compliance with text messaging laws and regulations. For more information on these requirements, please review our 10DLC regulations and guidelines documentation to confirm you’re in compliance before submitting your application form.
A representative authorized to make decisions on behalf of the company, including agreeing to pay fees, initiates this process by completing the registration form to CallRail.
We combine this information with information about your website pool, etc., and send this to our text messaging partner, Twilio, and TCR. These organizations verify your business (referred to as a brand by TCR) using the information you provided (e.g., legal business name, address, tax identifier, website).
After your brand is verified, Twilio and TCR will review your text messaging use cases and processes (referred to as campaigns). This evaluation ensures that your business is adhering to all regulations and best practices for text messaging (e.g., consent to send messages with proper opt-in, opt-out language, approved text content).
Completing the registration form does not guarantee your business will be approved. Please be sure your business practices, website, and text messaging protocols are up to date and compliant before submission to ensure successful registration.
How long does it take to complete the registration process?
It may take up to 30 days for your information to be verified and added to the registry. Unfortunately, there is no way to expedite this process. If the initial registration for your business (brand) or text message use case and processes (campaigns) fail for any reason or additional information is required, this timeline may be extended.
This registration includes a one-time registration fee ($19) and a nominal monthly fee ($1.50) based on your outgoing text message volume. After July 31, 2023 these fees will be passed through to TCR and will begin to appear on your invoice once your registration is confirmed. If your initial registration is rejected due to missing information, incorrect information, or non-compliance, you will be charged an additional one-time fee for each resubmission required. If you have questions or need assistance during the application process, please reach out to our Support team.