Mixpanel allows you to track the actions users take on your website so you can optimize your marketing strategy and boost your conversion and retention rates. Using CallRail’s integration with Mixpanel, you can track your phone calls and text messages and form submission data in Mixpanel to understand how your website drives call, text, and form interactions.
Getting started
To use CallRail’s integration with Mixpanel you will need the following:
- The JavaScript snippet installed on your website.
- Visitor tracking enabled.
- Your Mixpanel token. You can find your token in the Projects Settings section of your Mixpanel account drop-down.
Integrating with Mixpanel
CallRail’s integration with Mixpanel is company-dependent in your account. Follow the instructions below for each company you’d like to integrate with Mixpanel.
- Select the Settings icon on the left navigation bar.
- Choose the company you’d like to integrate with Mixpanel.
- Select Integrations at the top of the page
- Choose Mixpanel from the list of integrations.
- Enter your Mixpanel token. You can find this in the Project Settings section of your Mixpanel account.
- Select Save to activate your integration.
Your CallRail data in Mixpanel
Your phone calls, text messages, and form submissions will appear at the bottom of the data table for the project you’re working on within Mixpanel.
Deactivating the Mixpanel integration
Deactivating a company's Mixpanel integration will prevent your call data from reporting to your Mixpanel account. We'll keep your integration credentials saved in case you'd like to reactivate your integration in the future.
- Select the Settings icon on the left navigation bar.
- Choose the company where you'd like to deactivate the integration.
- Select Integrations at the top of the page.
- Choose Mixpanel from the list of integrations.
- Select Deactivate Integration on the right side of the page.