What are enhanced conversions?
Google Ads Enhanced conversions supplement your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data, such as email addresses, before sending it to Google. Examples of this data include email addresses and phone numbers. This allows Google to attribute conversions to ads even when no Google click ID is present.
How to set up enhanced conversions
Enhanced conversions for leads
Enhanced conversions for leads are used to track sales that happen off the site, from website leads. Those leads are captured on the website from events like form fills, and identifying data is stored with Google Ads. Later, if the lead converts, a conversion is sent using only the identifying data, which Google maps to an Ad click or impression where possible.
CallRail's integration with Google Ads supports enhanced conversions for leads through our native integration.
- First, opt in to enhanced conversions for leads in and accept the customer data terms in Google Ads.
- Once you have completed this step, set up your Google Ads integration as normal.
- Once the integration is complete, view your Google Ads integration page in CallRail.
- Then, check the box next to 'Enhanced Conversions for Leads'.
Once the above steps have been completed, CallRail will send redacted personally identifiable information (PII) (names, phone numbers, and email addresses, if available) along with the conversion post for any interaction with a Google click ID.
Enhanced conversions for web
Enhanced conversions for web allow customers to enhance their onsite conversions (like form submissions) with additional first-party customer data. In this flow, a customer logs into their Google account, visits the website, and submits a form. The event is tracked as a conversion, and additional identifying information is added to the event as an “adjustment.” This allows Google to attribute conversions to events that did not have a direct ad click (with a Google Click ID present in the landing page).
At this time, CallRail does not support Google Ads enhanced conversions for web. This is because CallRail’s integration with Google Ads reports conversions using a Google click ID.
If they’re interested in enhanced conversions for web, they have 4 options:
- Using Google Tag Manager
- Using the Google Tag
- Using the API
- Using an Offline Conversion import
Troubleshooting
- Some users may see the following message in their Google Ads account.
This message is meant to guide users into setting up their enhanced conversions. This feature is optional if you are using CallRail’s Google Ads integration.
- To use enhanced conversions in conjunction with CallRail, we recommend setting up separate goals for them.