CallRail's LinkedIn Ads integration automatically sends your calls, texts, and form submissions to LinkedIn as conversions, so LinkedIn's reporting and ad optimization reflect what's actually driving leads for your business, not just clicks and form fills. The integration also displays LinkedIn ads as a source for your leads in CallRail, so you can see at a glance which conversions came from your LinkedIn campaigns.
Before You Begin
Before connecting the integration, you'll need:
- A LinkedIn Ads account with permission to manage the ad account you want to connect (view-only access isn't enough).
Connect the Integration
- In CallRail, go to the Integrations page.
- Find LinkedIn Ads and click Authorize. You'll be asked to log in to LinkedIn and grant access.
- After authorizing, select the LinkedIn ad account you want to connect.
- Select the conversion rule you created in Campaign Manager or create a new one.
Conversions are valuable actions you want people to take on your website (such as downloading content, registering for an event, or completing a purchase).
- Select the conversion events you want to send to LinkedIn and click Update.
Once both the ad account and conversion rule are selected, the integration is active. CallRail will automatically send your calls, texts, and form submissions to LinkedIn as conversions going forward.
Optional: Only Send First-Time Callers and Texters
If you only want to send conversions for new callers and texters, not repeat contacts, you can turn on a filter for this. This filter isn't available for form submissions; every form submission sends as a conversion.
Data: How Conversions Are Matched
CallRail sends whatever matching information is available for each lead to LinkedIn, in this priority order:
- LinkedIn's first-party click ID (only available if you have LinkedIn's enhanced conversion tracking enabled on your site)
- Hashed email address
- First name and last name
- Phone number alone is not something LinkedIn can match on, so calls without a captured email may have a lower match rate than form submissions. If you have LinkedIn's enhanced conversion tracking enabled, matching improves because the first-party click ID becomes available as a signal.
Frequently Asked Questions
Can I limit this to just first-time callers, not people who call multiple times?
Yes, there's a filter for first-time callers and texters. It doesn't apply to form submissions; every form submission sends as a conversion.
Will this create a conversion rule for me in LinkedIn?
If you want, you can create a new conversion rule in CallRail when setting up the integration.
Does this work with any lead identifier, like a phone number?
Matching uses LinkedIn's click ID, a hashed email address, and name. Phone number on its own isn't a supported match identifier, so calls without an email captured will generally have a lower match rate than forms.