Google Marketing Platform integration

Campaign Manager is a third-party ad server used in Google Marketing Platform. It allows you to:

• Create and place ads across the web.

• Create floodlight tags.

• View consolidated campaign insights from all your Google platforms.

  Integrating CallRail with your existing Google Marketing Platform account displays your call conversion data alongside your click-through conversions in Campaign Manager. Use this data to infuse your Floodlight reporting with a custom “call_id” dimension.

Getting started

This integration requires visitor tracking enabled and your company's JavaScript snippet installed on your website.

This integration will not work with accounts that have parallel tracking enabled. This is because it prevents Google from passing the required Campaign Manager macros to the landing page.

Only administrators can enable this integration if the account is white-labeled.

Pre-Configure your Campaign Manager account

The following must be one in Campaign Manager before integrating with CallRail:

1. Create a floodlight activity to associate with phone call conversions.

2. Create a “call_id” custom variable in your Campaign Manager account.

3. Add parameters to your campaign.

   Use the following steps to pre-configure your account for CallRail integration.

1. Navigate to your Advertisers page.
   
2. Select or create an Advertiser you would like to integrate with CallRail. 
   
3. Select the Floodlight configuration tab.
   
4. Scroll down and select the Custom Floodlight variables dropdown. Add a Variable with “call_id” as the Friendly name. 
   
5. Select Save at the top of the page. 
6. Select the Floodlight activities tab.
7. Select or create a floodlight activity to associate with your CallRail call data. We recommend creating a new floodlight activity (as shown below).
8. Select New to create a new floodlight activity to associate with call conversions.   
9. Title your floodlight activity, so you will associate with CallRail. For example, "CallRail Call Activity." 
   
10. Select Counter for your Type, select an Activity Group, and a Counting Method. Read this Google help document for more information about setting up floodlight activities. 
    
11. Scroll to the bottom of the page and expand Custom Floodlight variables. Then select the call_id variable you created in the floodlight configuration. 
    
12. Select Save at the top of the page to create your floodlight activity. 
13. Navigate to the Campaigns page.
    
    
14. Select the campaign that will lead to your floodlight.
    
15. Select Properties at the top right of the page. 
    
16. Scroll to the Landing page URL suffix dropdown, then copy and paste  &dcid=%m&rand=%n into the URL suffix field.
17. Add the following query parameters underneath URL suffix:
    - Select “&” and enter “dcid” for the Delimiter Key.  Set it equal to “%m”.  Select “Match code macro (%m)”
    - Select “&” and enter “rand” for the Delimiter Key.  Set it equal to “%n”.  Select “Random number macro (%n)”
    -  Use the screenshot below as a reference for how you should set the query parameters.
18. Select Save at the top of the page.

Integrating with Google Marketing Platform 

Now that your Google Marketing Platform account is configured, you can integrate it with CallRail.

1. Select the Integrations icon on the left navigation bar.
2. Select Google Marketing Platform from the list of integrations.
3. Choose the company where you’d like to set up this integration.
4. Select Activate. 
5. Enter your Google Marketing Platform account information so CallRail knows where to report conversions.
   
6. Select Authorize at the bottom of the page to connect CallRail to your Campaign Manager platform.

Use the screenshots and steps below to find each field in your Campaign Manager account.

• Select your profile at the top right of your Campaign Manager account. Your Account ID is the number next to your account name. 
  
• Your Profile ID is the number next to your username. 
  
• Your Custom Variable Number is the number in the Variable column next to your "call_id" floodlight variable you created (in this case the number is 1). 
  
• Your Floodlight Activity ID is listed next to the floodlight activity you created. 
  
• Your Floodlight Configuration ID is listed as your Advertiser ID when the advertiser is selected that you are integrating with CallRail. 
  

Authorize your integration with Google 

In order for CallRail to report call conversions to your Campaign Manager account, you will need to allow CallRail to view and manage information across your Google platforms.

1. Select Allow to authorize your CallRail integration with Google Marketing Platform.
   
2. Once authorized, uour Campaign Manager account information will "lock" in CallRail's integration page. If you need to change the integration settings, you must deactivate it first. Then, re-authorize your integration with the updated information using the steps above.

Deactivating your Google Marketing Platform integration

Deactivating a company's integration will prevent your call data from reporting to your Campaign Manager account. We will save your integration credentials in case you reactivate your integration in the future.

1. Select the Integrations icon on the left navigation bar.
2. Select Google Marketing Platform from the list of integrations.
3. Choose the company where you’d like to set up this integration.
4. Select Deactivate Integration on the right side of the page.

FAQs

Does this integration work with DoubleClick for Search (DS)?

No. DS is a separate platform from Campaign Manager, and this integration is Campaign Manager-specific. However, there is a way to use our call log report to pull call data with “click ID” (GCLID) parameters from DS.

Use these instructions to learn how to export your call log data.

Use these instructions to set up an automatic company summary email with your call log report.