Every business that serves a specific geographical area can set up a Google Business Profile (GBP), now called Google Business Profile, listing. These listings display on search results pages and Google Maps when someone searches for your business or for keywords that you rank high for.
Getting started
CallRail's GBP integration automatically swaps the primary phone number listed for your GBP location with a CallRail tracking number, so you can track calls that come from that listing. We also set your actual business number in GBP as a secondary number to maintain NAP consistency.
Setting up your GBP integration in CallRail
- Select the Integrations icon on the left navigation bar.
- Select Google Business Profile from the list of integrations.
- Choose the company where you’d like to set up this integration.
- Select Authorize.
- Select the Google Account associated with the GBP location you'd like to track.
- When you return to the GBP integration page, select the GBP location you'd like to track from the dropdown menu in the Connect to your GBP location section.
- Use the Assign a tracking number section to choose the tracking numbers that this integration will use.
- In this section, select the dropdown menu under CallRail Tracking Number to select the tracking number to use as the primary business number for this GBP location. The numbers shown in this dropdown are existing tracking numbers with a source of “other” or “Google Business Profile.” If you'd like to create a new tracking number, follow the steps in the next section.
- You can also select the dropdown menu under Ads Location Extension Number to choose a tracking number to use for that purpose. This number will display in your Google Ads. For more information on ad location extensions, see this help article.
- Note: If you set a new location extension number in your integration while you have a preexisting one in Google Ads, you’ll need to go into Google Ads afterwards and edit the existing location extension or disable it and create a new one. This will not change automatically, since Google Ads doesn't refresh the data when the GBP profile is updated. They only pull data from GBP at the time the location extension data itself is created or edited.
- Check the box in the Track GBP visitors on your site section to allow UTM parameters to be automatically added to your site's URL. A preview of your URL will display after the box is checked. If this step is applied after your initial GBP integration activation, make sure to select Update to save your changes.
- Select Activate.
Note: If you are managing your GBP listing through a directory service (for example, Yext), integration failure is possible unless you disable sync for your listing’s phone number, and maybe the location. These services can overwrite the tracking numbers in your listings. If that happens, the integration will fail and your calls will not be tracked.
Creating a new GBP tracking number
Follow these instructions to create a new tracking number for Google Business Profile from the integration page.
- On the integration page, select the GBP location you'd like to track from the dropdown menu in the Connect to your GBP location section.
- In the Assign a tracking number section, select the dropdown menu under CallRail Tracking Number.
- Select the Create new number button at the bottom of the menu.
- On the screens that follow, name your new tracking number and set up further options as desired.
- Once your number is activated, select on the pencil icon to the right to finish configuring the number.
- Update the tracking number’s source to Google Business Profile.
Changing your Google account, location, or tracking number
- Select the Integrations icon on the left navigation bar.
- Select Google Business Profile from the list of integrations.
- Choose the company where you’d like to set up this integration.
- Select Use a different account, location, or tracking number in the first section of the integration page.
- Select the Google Account you'd like to use.
- When you return to the GBP integration page, select the GBP location you'd like to track from the dropdown menu in the Connect to your GBP location section.
- Select the tracking number you created for this GBP location from the dropdown menu in the Assign a tracking number section.
- Select Activate.
Deactivating your GBP integration
- Select the Integrations icon on the left navigation bar.
- Select Google Business Profile from the list of integrations.
- Choose the company where you’d like to set up this integration.
- Select Deactivate Integration on the right side of the page.
Note: If you choose to deactivate the integration or completely close your CallRail account, you will need to manually remove your tracking number from your listing. Your listing may not update automatically, and calls to a tracking number that remains listed will not connect to your business.
FAQs
I activated the integration but I still see my old number.
It takes time for Google to process number updates. Typically, this takes longer on the search engine results page (SERP) than it does on Google Maps. You can confirm our change by logging on to http://business.google.com and viewing the location information. In time (up to three days in some cases), the changes will be reflected in the SERP panel and on Google Maps.
What number will my visitors see if they use my GBP listing to visit my website?
They will see your website pool number, and the source will be credited as GBP.
Can I use the GBP integration if my business has multiple locations?
Yes, there are two ways you can do this. The first is to create a separate company sub-account for each location. Integrations are company-specific, but there is no limit or cost to creating as many companies in your CallRail account as necessary.
Learn more about creating companies in your CallRail Account.
The second is to connect one location through the GBP integration and set up the rest manually (in the same company). Follow the instructions in the article below to learn how.